Plug-in Overview

TIBCO ActiveMatrix BusinessWorks™ Plug-in for Marketo is a software component that adds customized features to Marketo.

TIBCO ActiveMatrix BusinessWorks Plug-in for Marketo plugs into TIBCO ActiveMatrix BusinessWorks™ and adds a Marketo Palette to TIBCO Business Studio™.

TIBCO ActiveMatrix BusinessWorks is a leading integration platform that can integrate a wide variety of technologies and systems within enterprise and on cloud. TIBCO ActiveMatrix BusinessWorks includes an Eclipse-based graphical user interface (GUI) provided by TIBCO Business Studio for design, testing, and deployment. If you are not familiar with TIBCO ActiveMatrix BusinessWorks before using the plug-in, see the TIBCO ActiveMatrix BusinessWorks documentation for more details.

You can use the plug-in to create a connection to a Marketo instance, leverage the Marketo data to create automations, and move data from your internal systems to the Marketo instance or vice versa.

The plug-in contains the following main features:
Marketo Connection Shared Resource
You can use the Marketo connection shared resource to obtain an access token and metadata. The shared resource is used by the Marketo activities.
Import Activity
You can use this activity to import leads.
Retrieve Activity
You can use this activity to retrieve resources, such as leads, list, campaigns, and import status.
Upsert Activity
You can use this activity to create or update leads, add or remove leads from a list, and request or schedule campaigns.
Delete Activity
You can use this activity to delete leads.