cereal
Consumer Attitudes Towards Breakfast Cereals

### Description

The cereal.attitute data set is a matrix giving the percentage of people agreeing with 11 statements about 8 brands of cereal. The rows of the data set are the statements (e.g., "Reasonably Priced") and the columns are the brands.
Source
Chakrapani, T.K. and Ehrenberg, A.S.C. (1981). An Alternative to Factor Analysis in Marketing Research Part 2: Between Group Analysis. PMRS Journal 1: 32--38. Republished by permission of the Professional Marketing Research Society.
Examples

    data(cereal.attitude)
    summary(cereal.attitude)

Package Sdatasets version 6.1.5-18
Package Index