Communications

An email communication is a mass mailing that consists of a single email message and the profiles or lists to which it is addressed. The single message can include personalization tags and dynamic fields, that is to say, variations in content that are dynamically selected and inserted into the message, depending on the profile of the recipient. The message can also include rich content, which typically consists of HTML-based page design elements.

Email communications are often sent to a target audience for promotional purposes. Reward provides a large library of email templates for that frame your content for these purposes. Note, however, that there are no restrictions or limitations to the possible uses of an email communication.

Typical email communications include announcements, offers, invitations, newsletters, and postcards. These messages are often sent to promote products, to announce offer s, or to invite customers to take advantage of a special event. Email communications can be sent to potential customers, new customers, good customers, high value customers, at risk customers, or any other list you can define.

You can associate email communications with a campaign. This causes the data regarding the associated email communications to be associated with and tracked by the campaign reports.

CRMS provides a wizard to help you create and edit email communications. After you finish each step, the wizard saves your work and performs basic tests to identify un met requirements.

To create an email communication, select Email > Create New Email Message. See ISP Profiles for more information.

To edit an existing email communication, select Email > Communications to open the Email Communications page. Click the name of the email communication you want to change. This opens Edit Email Communications wizard, which guides you through the steps of defining an email communication by completing a sequence of pages.

The Edit Communication wizard guides you through the completion of the following pages:

  • Properties
  • Targeting
  • Offer
  • Rich Content
  • Text-Only
  • Summary

After completing each page, click Next Step to advance to the next page until the offer is finished. After reviewing the information on the Summary page and making any necessary corrections, the next step is to change the status of the email communication from saved to submit. At this point, the email communication information is ready for review by your associates or for any formal approval process that your organization might have defined.