Custom Attribute: Create Text

Use text custom attribute to work with text-field values, including relatively long strings (up to 1,000 characters). For example, you can use a text custom attribute so that a customer can record a message or a long description.

Note:
  • Text custom attributes are not searchable. This limits their value as customer profiling criteria. Custom attributes of the Lookup code type can include text, and are searchable, so Lookup codes represent a better alternative in many cases where an alphanumeric attribute value needs to be searched and sorted.
  • Reward limits text custom attributes to 1000 characters per text field within the transaction files.
  • Only the first 1,000 characters of the text custom attribute field are displayed in an email communication when the text of the attribute is inserted using the custom attribute tag. Additional characters are not displayed.