Custom Attribute: Prerequisites

Setting up the processing and transmission of the custom attribute data involves more effort and coordination of resources than simply defining the custom attribute in CRMS. If you want to add a custom attribute, contact your IT department for assistance. In some cases, this involves coordination with the Reward Account Management department.

If you are going to create profiles that use a custom attribute for targeting purpose, you might want to figure out how you define and use these profiles during your planning phase: This helps you define some practical requirements for your custom attribute so that it better serves your specific purpose.