Campaign Detail Extended Report

This report includes data about each email communication associated with a campaign. It provides all of the data supplied by the Campaign Details Executive Report and also provides the following data about the control group:

  • Control Group Population
  • Control Group Respondents
  • Control Group Response Rate
  • Control Group Tracked Sales
  • Sales Per Control Group Member

To open this report, navigate to the Reports > Email page and click the link to this report. Then select the name of the campaign from the drop-down list.

Note: Control groups are required for all email communications in a campaign.

If even one email communication associated with the campaign is not assigned a control group, none of the values that are based on comparisons with a control group are provided in the reports. They are all replaced with the value "N/A". To see values in the columns listed, or in the other columns that depend on control group, all email communications associated with a campaign must have a control group.

Columns/values that depend on control group include the control group values and also the following:

  • Response (Rate) Lift
  • Incremental Sales Monetary Units (versus Control Group)
  • Incremental Sales Monetary Units Per Day