About Customer Profiles

A customer profile defines a segment of the customer population, and each profile is composed of one or more dimensions specified with the CRMS targeting features. Customer profiles are used to target offers and emails to the appropriate customers.

A customer profile applies logical filtering criteria to the customer population. These criteria are based on demographics, purchasing records, customer surveys, email behavior, and other sources.

Note: Each CRMS customer profile yields a dynamically defined list of customers. The logical conditions associated with any given customer profile are applied to customer data that is updated nightly. This means that customer profiles always represent up-to-date results. It also means that using the same profile on two different days can yield two different target lists.