The Changing Set of Selected Customers

Ultimately, the defined filter represents a set of related logical conditions used to select sets of customers. Because Reward performs data updates every night, applying the same profile on two different days can yield two different sets of results.

If the set of customers selected by a profile changes after an offer is sent to the initially qualified set of targeted customers, the CRMS sends offers to the customers added to the set on subsequent days, for as long as the offer is open.