Business Insights

The Business Insights tab provides access to the following parameters:

Parameter Description
Total Members The total number of loyalty and nonloyalty members present in the rewards program.
Loyalty / Non Loyalty The ratio of loyalty members to nonloyalty members in the rewards program.
Average Spend-Loyalty The average spend by customers in the previous week who are active loyalty members.
Average Spend-Non Loyalty The average spend by customers in the previous week who are inactive or non-loyalty members.
Live offer The number of live offers as of last update.
New Loyalty Members The new members enrolled into the loyalty program in the previous week.
Visualization Description
Growth Rate A line graph that indicates the number of new loyalty members in a given month. For example, a 10% growth rate in February indicates that your overall loyalty member base has grown by 10% compared to the month of January.
New and Returning Customers The bar graph that compares the count of new customers enrolled in a month to the number of existing customers that made a transaction in the same month.
Churn Rate Churn rate refers to the percentage rate at which the loyalty members stop making as many purchases, or spending as much as one of the loyal customers would do. Members who have changed their shopping habits and do not value as high or as frequent as a loyal customer are considered to be the lost customers.

Lost customers are defined as the members that have not been shopping as frequently or spending as much as a shopper in the loyal customers segment.

For example, a 30% churn rate in March means that 30% of loyalty members are not shopping like a loyal customer would.

For more information, see Member Segmentation in Member Insights.

Visualization Description
Retention Rate Retention refers to the shoppers who have maintained their shopping habits of a loyal customer. For example, a 30% retention rate in March means that 30% of shoppers continue to spend as much, or shop as often, as a member of the loyal customer's segment.
Top Products-Revenue A list of the top five selling products by revenue in the previous week by all shoppers. You can sort the value by SKU, product name (listed if SKU is mapped to the product name in TIBCO Reward database) or revenue.
Top Products-Volume A list of the top 5 selling products by quantity in last week by all shoppers. You can sort the value by SKU or product name (listed if SKU is mapped to product name in rewards database) or quantity.
Top Brands-Revenue A list of the top five selling brands by revenue in the previous week by all shoppers. You can sort the value by Brand ID, brand name or revenue (only the brands mapped to SKU in rewards database are considered).
Top Brands-Volume A list of the top five selling brands by quantity in the previous week by all shoppers. You can sort the value by Brand ID, brand name or quantity (only the brands mapped to SKU in rewards database are considered).