Customer Data Purpose and Usage

The transaction file includes the customer (shopper) information as well as transaction details. Customer information in the Transaction file is used to match transactions with existing customers and to award points.

The transaction file is also used to create new customer records and to update existing customer records (for example, to update customer address data or opt in/out of emails, in the data).

Customer data can be matched to transactions based on the following customer fields:

  • Email address
  • Credit card information
  • Loyalty card ID
  • Shopper ID