Defining Profile Using Postal Code

Procedure

  1. Create or obtain a set of postal codes that identify your specific target by location.
  2. Put the postal codes into the proper file format and location, and assign it a descriptive name. (Recommendation: Establish a naming convention for postal code set names, to prevent confusion of files and file-versions.)
  3. Upload the file using Target > Postal Codes.
    Note: Postal Codes must be uploaded ASCII text files.
  4. Create a Customer profile.
    (Recommendation: Assign a name that refers to the postal code set.)
  5. Select the Geographic dimension.
  6. Choose the Postal Codes sets option.
  7. Select the postal code set defined for your specific targeting purpose.
  8. Save the dimension and profile.