Offer Analysis
The Offer Analysis tab provides access to the following parameters:
| Visualization | Description |
|---|---|
| Offer Performance | Shows the offers and corresponding points awarded to all the shoppers and total revenue spent by those shoppers. You can select multiple offers from the filter on the left but only top five offer (sorted by points) are displayed in the visualization. |
| Offer Acceptance | This visualization is an extension to the Offer Performance. This visualization shows the comparison between shoppers targeted in the offer versus shoppers that availed the offer. Tooltip displays the details of the offer acceptance. |
| Offer Trend | This visualization shows the trend for points awarded and revenue spent by all shoppers over past two years for the offer selected in the Offer Performance section. You can adjust the duration using the filter on the left. The details shown in the visualization change according to the filter settings. |
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