Features and Benefits

You can use TIBCO Reward to build and strengthen customer relationships in several distinct ways, including the following:

  • Loyalty programs
  • Targeted customer email
  • Campaign management
  • Relationship marketing

Loyalty Program:

  • Rewards customers with points and other retention-oriented incentives
  • Manages accruals, redemptions, reward catalogs, customer tiers, rule-based promotional offers, and includes support email and a customer service application
  • Includes campaign and support email messaging

Email:

  • A full email service provider platform for developing and delivering targeted, relevant messages to any address at any time
  • Leverages the available customer database for improved targeting and personalization
  • Includes deliverability reporting, personalization, WYSIWYG editor, event-based messaging, optimized delivery by ISP, and more

Campaign Management:

  • Generates and helps manage highly targeted and automated campaigns based on your transaction, demographic, and preference data
  • A dynamic customer profiling system triggers messages as customers change their behavior

Relationship Marketing:

  • Applies dynamic targeting to promotions and incentives to ensure relevance and avoid fraud
  • Includes a collection of smaller applications including site personalization, clubs, refer a friend, hosted account management, questionnaires, and real-time cart integration