List Import Settings Overview

List import settings control what happens when you create a list from a file import at the Target page.

The following options are set in the list import settings:

Updates

When updates are enabled, creating a list from a file import can be used to update the Email Opt-In value for existing customers.

Import As

When you import customers in a list, they can be added to your customer database as unregistered customer or as registered members.

  • If importing as unregistered customers, all new email addresses are added as unregistered customers.
  • If importing as registered customers, all new email addresses are added as registered members.

Email Opt-in

List email addresses can either be imported as opted-in to receiving email, or opted out.

Note: You are asked to confirm the "opt-in" status every time you import a list with this setting set to "opted-in". Importing or updating email addresses that have not provided express and verifiable permission could cause your company to violate the CAN-SPAM Act.