Features and Benefits

You can use TIBCO Reward to build and strengthen customer relationships in several distinct ways, including the following:

• Loyalty programs
• Targeted customer email
• Campaign management
• Relationship marketing

Loyalty Program:

• Rewards customers with points and other retention-oriented incentives
• Manages accruals, redemptions, reward catalogs, customer tiers, rule-based promotional offers, and includes support email and a customer service application
• Includes campaign and support email messaging

Email:

• A full email service provider platform for developing and delivering targeted, relevant messages to any address at any time
• Leverages the available customer database for improved targeting and personalization
• Includes deliverability reporting, personalization, WYSIWYG editor, event-based messaging, optimized delivery by ISP, and more

Campaign Management:

• Generates and helps manage highly targeted and automated campaigns based on your transaction, demographic, and preference data
• A dynamic customer profiling system triggers messages as customers change their behavior

Relationship Marketing:

• Applies dynamic targeting to promotions and incentives to ensure relevance and avoid fraud
• Includes a collection of smaller applications including site personalization, clubs, refer a friend, hosted account management, questionnaires, and real-time cart integration