General Description
The generic event file includes event-related data that a client
provides to TIBCO Reward. Note that the sources of this Event data are external
to TIBCO Reward. This event data enables TIBCO Reward (and by extension, its
clients) to:
- identify specific events
- collect data about customer
actions performed during these events
- target these customers
(creating profiles) by applying logical test criteria to the collected event
data.
TIBCO Reward
uses generic event data to extend its customer-analysis
capabilities so that its clients can capture and use event data in addition to
customer transaction data, which has previously been the prime source of
customer data.
What is an event, in the context of TIBCO Reward's generic event
processing? –An Event is defined as "an action taken by a person (known as the
subject) on an object or person at a given time". For example, you might define
a product addition to the customer's wish list as an event. Referring to this
event, the basic definition is: Customer X (subject) AddsToWishlist (action)
Product Y (object) on date (time). If you define a customer reviewing a product
as an event, the definition is: Customer X (subject) Reviews (action) Product Y
(object) on date (time).
TIBCO Reward
's Generic Events framework provides you with a generic
method of identifying specific events, collecting data about customer actions
performed during these events, and targeting these customers (creating
profiles) by applying logical test criteria to the collected event data.
Broadly speaking, the Generic Events framework is designed to capture
information beyond the reach of TIBCO Reward's other existing data sources. You
can collect information about behavior such as customer web activities (for
example, product browsing, game playing, sweepstake entries) and in-store
activities (for example, trying new products). Note that these customer actions
are non-transactional events, and are collected outside of the TIBCO Reward
microsite pages.
If the behavior yields a quantitative attribute, you can also define the
event to capture that data through the event’s master value. For example,
reviewing a product is definable event, but you can go even further by
capturing the customer's one to five star rating of the product. In this
scenario, the master value of the event would be the rating assigned to the
product by the customer.