Implementation and Data Integration
Your company, as a
When the basic file transfer mechanisms are in place, your data is normalized, matched, transformed, and processed to help you with marketing segmentation, targeting, reporting, and analysis. As you get familiarized with the
At the same time, our consultants and creative staff help you design your customer loyalty site, the "customer portal." This is an account management microsite, which provides optional support for offers, clubs, and collection of customer preferences.
All data in the system is regularly updated, and includes data volunteered by site visitors and the information tracked by the system across all channels. Profiles are updated daily and applied across the platform to revise offers, communications, messages, notifications, and results. The solution provides a wide set of flexible reports and analyses that enable you to evaluate performance, learn from the results, and modify activities accordingly.