About Profile Filters
A profile filter is a set of logical conditions that is used to filter a customer population for targeting. Filters are used to define a customer profile.
In CRMS, you can use different types of filters, including: Attributes, Entities, Events, Location, Loyalty, Points, Purchases & RFM, Fixed.
When defined and activated, a filter tests the customer-related data made available by transaction files, customer profiles, and customer email behavior records. Because this data changes over time, the list of customers selected by any given filter also changes over time. The targeted segment is defined dynamically.