Implementation and Data Integration Summary
As a
When the basic file transfer mechanisms are in place, your data is
normalized, matched, transformed, and processed to help you with marketing
segmentation, targeting, reporting, and analysis. As you “get onboard” the
At the same time, our consultants and creative staff help you design your customer loyalty site, the “customer portal.” This is an account management microsite, which provides optional support for offers, clubs, and collection of customer preferences.
All data in the system is regularly updated, and includes data volunteered by site visitors and the information tracked by the system across all channels. Profiles are updated daily and applied across the platform to revise offers, communications, messages, notifications, and results. The solution provides a wide set of flexible reports and analyses that enable you to evaluate performance, learn from the results, and modify activities accordingly.