Store File Import Use Cases

Importing all the store locations allows you to implement the following scenarios:

Detailed Use Case

The client is a national retail chain that employs both nation-wide and local marketing initiatives. In this case, the client wants to create an offer that is exclusive to stores in the San Francisco area.

Using the CRMS, the client creates an offer that gives double points on purchases in the stores in the San Francisco area. This means that only transactions that take place at the selected stores will be eligible for the award. In addition, the client targets the offers only to customers located in the vicinity of the stores.

To implement this scenario, the following data integration is required:

This same use case applies to retailers that operate through multiple channels, for example, through both e-commerce and physical store locations. In order to compare channel performance, store integration is required.