Partners

Partner programs can extend the ability to award and redeem points through a client’s partner network. For example, an airline might partner with a rental car agency so that members of the airline's loyalty program can earn frequent flyer miles (or points) when program members rent a car with the partner rental car agency.

Partners can be set up in CRMS. You can define the generic events that are passed by the partners, how to reward the customer on each generic event, and even bill the partner for costs incurred with those partner rewards.

Note: You must configure new partner data integration with TIBCO Reward Account Management before partner point transfers take effect.

Partner managers use CRMS to do the following: