Targeting Generic Event
A generic event must be set up in CRMS before it can be used for targeting.
- Procedure
- Identify the event and its subject (actor), action, object, any event value that you want to use, and the reversing event (if one should exist).
Note: You can identify one event value in an individual generic event definition.
- Determine which piece or pieces of event data you use, and how your profile logic tests this data to select customers.
- Resolve the generic event data integration issues with Reward. Contact your client services representative to get started.
- Define the event. (Refer to Creating Generic Event)
- Define a profile that tests the data collected by the event you defined. If you defined a reversing event, also test that it correctly modifies the event data.
- Test and confirm that the profile selects the expected customers. Modify the event definition and profile as necessary.