Activity Time Series Report

This report shows the spending of customers who performed (or did not perform) a specified activity over a specified period of time. The report includes both a line graph and a data table.

You can specify data in both the activity and spending categories.

With respect to the activity, select the following:

With respect to the spending, select the following:

Note: You can specify different time periods for an activity and for spending. Always check both specified periods to make sure that you get precisely the results that you need to compare.

The line graph shows, for each incremental period, two types of data:

The data table shows the following data, for each row corresponding to an incremental period:

<Time period> Ending
The end date of your selected incremental reporting period: daily, weekly, monthly, quarterly, annually
Activity Count
The number of times this activity is completed over a period of time. Be aware that some activities can reasonably be completed multiple times by the same customer, and others are completed just once by each customer. The activity count is based on the completion of the activity. Specifying "not performed" during the report set up always changes this count to zero (0).
Customer Count
The number of customers who are counted as satisfying the activity-based criterion during a time period, as defined by your report set-up parameters.
Monetary Units Sales
The total sales over the specified time period to the specified customers, as defined by your report set-up parameters
Unit Sales
The number of separate units sold over a specified time period to the specified customers, as defined by your report set-up parameters
Txn
The transactions over the specified time period performed by the specified customers, as defined by your report set-up parameters