Match Condition: Define

Before you define a content rule set, ensure the following:

Note: If you specify to omit a content item for a given match condition, nothing is added when there is a match to that condition. Intentional omissions are a legitimate tactic, and it is perfectly acceptable for your plan to specify the omission of a content Item. However, while the technology fully supports the tactic, almost all instructions assume that a content item is supplied for each match condition. This is to prevent accidental omissions.

Your plan helps you keep track of the lists and profiles that should be associated with each content item, so that the components of content rule set are easy to assemble and check.

If you are defining a new content rule set, the two standard approaches are the following:

If you need to leave a content rule set incomplete for more than a short time, the best practice is to leave notes about any partially defined match conditions, in addition to your plans for the content rule set as a whole.