Dimension: Generic Events

The Generic Event targeting provides you flexibility to use a generic event to build a customer profile. For each event added to the profile, you can build profiles that segment customers. For example:

You can add multiple generic actions to a profile. This can be used, for example, to build a profile of customers who took a specific action on a group of products, or who took two related actions (for example, reviewed and invited a friend to join your online store and also reviewed a product).