Sales Performance by Customer Stated Category Preference
This report shows sales performance data (net sales, transactions, units) for customers who expressed preferences for one or more product categories. At their sign up, customers are asked to select their product category preferences. The product categories listed in this report are the same product categories presented to customers at that time.
This report includes a horizontal bar chart and a data table. The bar chart shows the net sales, within the dates selected, for the customers who selected a category preference from one of the top ten categories. The data table provides more types of sales data, and also provides data about the customers who did not express a category preference. The data table also contains data for more product categories.
You can select the period of time from which the sales performance data is drawn. You can also select one of the following options from a drop-down field to select the number of categories included in the report:
- Top 10 Categories by Total Net Sales (selected by default). Note: The bar chart always shows the top ten product categories.
- Top 20 Categories by Total Net Sales
- Top 50 Categories by Total Net Sales
- Top 100 Categories by Total Net Sales
Retailers can use this data to understand what categories their customers are most interested in, and how sales correspond to a customer’s preferences.
Notes on column headings and how values in columns are derived.
All data is current as of the date the report is run.
This list also includes a "Total" category.
- Registered (enrolled) Customer Count in each category, as of the date the report is run. Registered customer count is the count of registered customers as of the end date of the selected period.
- Active customers in each category (that is, individual customers who expressed preferences within the category within the specified time period).
- Total Net Sales is total net sales in any category, within the dates selected, for the customers who selected the category preference.
- Net Transactions is net transactions in any category, within the dates selected, for the customers who selected the category preference.
- Net Units is net units purchased, within the dates selected, by the customers who selected the category preference.
Notes on Channel data listed in rows.