Custom Attributes

Custom attributes are extensions to the customer or product record (additional data fields) that can be used to store non-standard data. You can use this data in profiles to target customers.

Custom attributes for customers can be used to dynamically insert customer attribute data in email communications by using reference tags.

Use custom attributes to search for products and groups of products according to the criteria important to you. You can use custom attributes to create product classifications other than those provided by formal product catalog categories and brands.

Note:
  • For customer targeting, customer custom attributes are available.
  • For basket targeting, product custom attributes are available.

Custom attribute fields can be used in many different ways. Some suggestions and examples include:

Many of these applications of custom attributes require some level of professional services, but the expense is generally nominal.

Each custom attribute type is configured as one of the five specific data types: Lookup, Numeric, Text, FullDateTime, or DateTimeMonthDayOnly.