Importing Event History
Just as clients can, during their on-boarding process, import up to two years of past transactions for use in profiling, clients can also import past event history that enables you to start event- based profiling from the beginning. For example, clients can import product reviews completed in the past six month along with product and customer information.
Note that while transaction file imports can be used to create customer
records, event file imports cannot create or update customer accounts. To allow
for matching the imported event data, a client's Generic Event import file must
use the same customer identifier present in the Transaction import file, such
as the customer email address or the registered card. When
In the most common scenario, the Generic Event import file includes the
subject's email address. This is true if the client has already populated the
customer data in the