Cobranding Spotfire, or white labeling it, means that you customize its look and feel to your own company profile. You can rebrand Spotfire®, your Spotfire® Web Player instances, and the Spotfire® Server web administration pages by replacing the product name, logo, and similar resources. Information in the Support, About and Community menu entries under Help can be replaced, and you can specify which toolbar shortcuts your end users should see by default. You can also customize the landing page, and add a custom login page for the Spotfire Server web interface.

The configuration file, together with other custom files or images are then deployed as a package to the server. The changes to Spotfire® Analyst and the server and web player interfaces are visible the next time that users connect to the server.