Insight Mapping

Below is a mapping of specific Facebook insights, which periods are available for them, what view they can be used from, and what types of targets are available. Since Facebook frequently makes changes to the available insights, we also include a table indicating which insights have been removed recently from Facebook, and the previous name for an insight if it has been renamed.

Current Insights

View or Stored Procedure	Insight Name	Available Periods	Target Type	Previous Name
SimpleInsights	PAGE_ACTIONS_POST_REACTIONS_ANGER_TOTAL	day	page
SimpleInsights	PAGE_ACTIONS_POST_REACTIONS_HAHA_TOTAL	day	page
SimpleInsights	PAGE_ACTIONS_POST_REACTIONS_LIKE_TOTAL	day	page
SimpleInsights	PAGE_ACTIONS_POST_REACTIONS_LOVE_TOTAL	day	page
SimpleInsights	PAGE_ACTIONS_POST_REACTIONS_SORRY_TOTAL	day	page
SimpleInsights	PAGE_ACTIONS_POST_REACTIONS_WOW_TOTAL	day	page
SimpleInsights	PAGE_CONSUMPTIONS	day, week, days_28	page
SimpleInsights	PAGE_CONSUMPTIONS_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_ENGAGED_USERS	day, week, days_28	page
SimpleInsights	PAGE_FAN_ADDS	day	page
SimpleInsights	PAGE_FAN_ADDS_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_FAN_REMOVES	day	page
SimpleInsights	PAGE_FAN_REMOVES_UNIQUE	day	page
SimpleInsights	PAGE_FANS	day	page
SimpleInsights	PAGE_FANS_ONLINE	day	page
SimpleInsights	PAGE_FANS_ONLINE_PER_DAY	day	page
SimpleInsights	PAGE_IMPRESSIONS	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_FREQUENCY_DISTRIBUTION	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_ORGANIC	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_ORGANIC_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_PAID	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_PAID_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_VIRAL	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_VIRAL_FREQUENCY_DISTRIBUTION	day, week, days_28	page
SimpleInsights	PAGE_IMPRESSIONS_VIRAL_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_NEGATIVE_FEEDBACK	day, week, days_28	page
SimpleInsights	PAGE_NEGATIVE_FEEDBACK_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_PLACES_CHECKIN_MOBILE	day, week, days_28	page
SimpleInsights	PAGE_PLACES_CHECKIN_MOBILE_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_PLACES_CHECKIN_TOTAL	day, week, days_28	page
SimpleInsights	PAGE_PLACES_CHECKIN_TOTAL_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_POST_ENGAGEMENTS	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_ORGANIC	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_ORGANIC_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_PAID	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_PAID_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_VIRAL	day, week, days_28	page
SimpleInsights	PAGE_POSTS_IMPRESSIONS_VIRAL_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_CONTENT_ACTIVITY	day, week, days_28	page	PAGE_STORIES
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S_AUTOPLAYED	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S_CLICK_TO_PLAY	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S_ORGANIC	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S_PAID	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S_REPEAT_VIEWS	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_COMPLETE_VIEWS_30S_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_REPEAT_VIEWS	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_VIEWS	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_VIEWS_AUTOPLAYED	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_VIEWS_CLICK_TO_PLAY	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_VIEWS_ORGANIC	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_VIEWS_PAID	day, week, days_28	page
SimpleInsights	PAGE_VIDEO_VIEWS_UNIQUE	day, week, days_28	page
SimpleInsights	PAGE_VIEWS_TOTAL	day, week, days_28	page	PAGE_VIEWS
SimpleInsights	PAGE_VIEWS_LOGGED_IN_TOTAL	day, week, days_28	page	PAGE_VIEWS_LOGIN
SimpleInsights	PAGE_VIEWS_LOGGED_IN_UNIQUE	day, week, days_28	page	PAGE_VIEWS_LOGIN_UNIQUE
SimpleInsights	PAGE_VIEWS_LOGOUT	day	page
SimpleInsights	POST_CLICKS	lifetime	post	POST_CONSUMPTIONS
SimpleInsights	POST_CLICKS_UNIQUE	lifetime	post	POST_CONSUMPTIONS_UNIQUE
SimpleInsights	POST_ENGAGED_USERS	lifetime	post
SimpleInsights	POST_IMPRESSIONS	lifetime	post
SimpleInsights	POST_IMPRESSIONS_FAN	lifetime	post
SimpleInsights	POST_IMPRESSIONS_FAN_PAID	lifetime	post
SimpleInsights	POST_IMPRESSIONS_FAN_PAID_UNIQUE	lifetime	post
SimpleInsights	POST_IMPRESSIONS_FAN_UNIQUE	lifetime	post
SimpleInsights	POST_IMPRESSIONS_ORGANIC	lifetime	post
SimpleInsights	POST_IMPRESSIONS_ORGANIC_UNIQUE	lifetime	post
SimpleInsights	POST_IMPRESSIONS_PAID	lifetime	post
SimpleInsights	POST_IMPRESSIONS_PAID_UNIQUE	lifetime	post
SimpleInsights	POST_IMPRESSIONS_UNIQUE	lifetime	post
SimpleInsights	POST_IMPRESSIONS_VIRAL	lifetime	post
SimpleInsights	POST_IMPRESSIONS_VIRAL_UNIQUE	lifetime	post
SimpleInsights	POST_NEGATIVE_FEEDBACK	lifetime	post
SimpleInsights	POST_NEGATIVE_FEEDBACK_UNIQUE	lifetime	post
SimpleInsights	POST_ACTIVITY	lifetime	post	POST_STORIES
SimpleInsights	POST_ACTIVITY_UNIQUE	lifetime	post	POST_STORYTELLERS
SimpleInsights	POST_VIDEO_AVG_TIME_WATCHED	lifetime	post
SimpleInsights	POST_VIDEO_COMPLETE_VIEWS_ORGANIC	lifetime	post
SimpleInsights	POST_VIDEO_COMPLETE_VIEWS_ORGANIC_UNIQUE	lifetime	post
SimpleInsights	POST_VIDEO_COMPLETE_VIEWS_PAID	lifetime	post
SimpleInsights	POST_VIDEO_COMPLETE_VIEWS_PAID_UNIQUE	lifetime	post
SimpleInsights	POST_VIDEO_LENGTH	lifetime	post
SimpleInsights	POST_VIDEO_VIEW_TIME	lifetime	post
SimpleInsights	POST_VIDEO_VIEW_TIME_ORGANIC	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S_AUTOPLAYED	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S_CLICKED_TO_PLAY	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S_ORGANIC	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S_PAID	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S_SOUND_ON	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_10S_UNIQUE	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_ORGANIC	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_ORGANIC_UNIQUE	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_PAID	lifetime	post
SimpleInsights	POST_VIDEO_VIEWS_PAID_UNIQUEPOST_VIDEO_VIEWS_SOUND_ON	lifetime	post
InsightsByConsumptionType	PAGE_CONSUMPTIONS_BY_CONSUMPTION_TYPE	day, week, days_28	page
InsightsByConsumptionType	PAGE_CONSUMPTIONS_BY_CONSUMPTION_TYPE_UNIQUE	day, week, days_28	page
InsightsByConsumptionType	POST_CLICKS_BY_TYPE	lifetime	post	POST_CONSUMPTIONS_BY_CONSUMPTION_TYPE
InsightsByConsumptionType	POST_CLICKS_BY_TYPE_UNIQUE	lifetime	post	POST_CONSUMPTIONS_BY_CONSUMPTION_TYPE_UNIQUE
InsightsByFeedbackType	PAGE_NEGATIVE_FEEDBACK_BY_TYPE	day, week, days_28	page
InsightsByFeedbackType	PAGE_NEGATIVE_FEEDBACK_BY_TYPE_UNIQUE	day, week, days_28	page
InsightsByFeedbackType	PAGE_POSITIVE_FEEDBACK_BY_TYPE	day, week, days_28	page
InsightsByFeedbackType	PAGE_POSITIVE_FEEDBACK_BY_TYPE_UNIQUE	day, week, days_28	page
InsightsByFeedbackType	POST_NEGATIVE_FEEDBACK_BY_TYPE	lifetime	post
InsightsByFeedbackType	POST_NEGATIVE_FEEDBACK_BY_TYPE_UNIQUE	lifetime	post
InsightsByLikeSourceType	PAGE_FANS_BY_LIKE_SOURCE	day	page
InsightsByLikeSourceType	PAGE_FANS_BY_LIKE_SOURCE_UNIQUE	day	page
InsightsByUnLikeSourceType	PAGE_FANS_BY_UNLIKE_SOURCE	day	page
InsightsByUnLikeSourceType	PAGE_FANS_BY_UNLIKE_SOURCE_UNIQUE	day	page
InsightsByReactionTotals	PAGE_ACTIONS_POST_REACTIONS_TOTAL	day	page
InsightsByReactionTotals	POST_REACTIONS_BY_TYPE_TOTAL	day	page
InsightsByStoryType	PAGE_CONTENT_ACTIVITY_BY_ACTION_TYPE	day, week, days_28	page	PAGE_STORIES_BY_STORY_TYPE
InsightsByStoryType	PAGE_IMPRESSIONS_BY_STORY_TYPE	day, week, days_28	page
InsightsByStoryType	PAGE_IMPRESSIONS_BY_STORY_TYPE_UNIQUE	day, week, days_28	page
InsightsByStoryType	POST_IMPRESSIONS_BY_STORY_TYPE	day, week, days_28	page
InsightsByStoryType	POST_IMPRESSIONS_BY_STORY_TYPE_UNIQUE	day, week, days_28	page
InsightsByTabType	PAGE_TAB_VIEWS_LOGIN_TOP_UNIQUE	day, week	page
InsightsByTabType	PAGE_TAB_VIEWS_LOGIN_TOP	day, week	page
InsightsByTabType	PAGE_TAB_VIEWS_LOGOUT_TOP	day	page
SimpleVideoInsights	PAGE_VIDEO_VIEW_TIME	day	page
SimpleVideoInsights	TOTAL_VIDEO_VIEWS	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_VIEWS_UNIQUE	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_VIEWS_AUTOPLAYED	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_VIEWS_CLICKED_TO_PLAY	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_VIEWS_SOUND_ON	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_COMPLETE_VIEWS	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_COMPLETE_VIEWS_UNIQUE	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_COMPLETE_VIEWS_AUTO_PLAYED	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_COMPLETE_VIEWS_CLICKED_TO_PLAY	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_10S_VIEWS	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_10S_VIEWS_UNIQUE	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_10S_VIEWS_auto_played	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_10S_VIEWS_CLICKED_TO_PLAY	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_10S_VIEWS_SOUND_ON	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_AVG_TIME_WATCHED	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_VIEW_TOTAL_TIME	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_IMPRESSIONS	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_IMPRESSIONS_UNIQUE	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_IMPRESSIONS_VIRAL_UNIQUE	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_IMPRESSIONS_VIRAL	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_IMPRESSIONS_FAN_UNIQUE	lifetime	video
SimpleVideoInsights	TOTAL_VIDEO_IMPRESSIONS_FAN	lifetime	video
VideoInsightsByActionType	TOTAL_VIDEO_STORIES_BY_ACTION_TYPE	lifetime	video
VideoInsightsByDistributionType	TOTAL_VIDEO_VIEWS_BY_DISTRIBUTION_TYPE	lifetime	video
VideoInsightsByDistributionType	TOTAL_VIDEO_VIEW_TIME_BY_DISTRIBUTION_TYPE	lifetime	video
VideoInsightsByReactionType	TOTAL_VIDEO_REACTIONS_BY_TYPE_TOTAL	lifetime	video
CreateInsightSchema	PAGE_CONTENT_ACTIVITY_BY_AGE_GENDER_UNIQUE	day, week, days_28	page	PAGE_STORYTELLERS_BY_AGE_GENDER
CreateInsightSchema	PAGE_CONTENT_ACTIVITY_BY_CITY_UNIQUE	day, week, days_28	page	PAGE_STORYTELLERS_BY_CITY
CreateInsightSchema	PAGE_CONTENT_ACTIVITY_BY_COUNTRY_UNIQUE	day, week, days_28	page	PAGE_STORYTELLERS_BY_COUNTRY
CreateInsightSchema	PAGE_CONTENT_ACTIVITY_BY_LOCALE_UNIQUE	day, week, days_28	page	PAGE_STORYTELLERS_BY_LOCALE
CreateInsightSchema	PAGE_IMPRESSIONS_BY_CITY_UNIQUE	day, week, days_28	page
CreateInsightSchema	PAGE_IMPRESSIONS_BY_COUNTRY_UNIQUE	day, week, days_28	page
CreateInsightSchema	PAGE_IMPRESSIONS_BY_LOCALE_UNIQUE	day, week, days_28	page
CreateInsightSchema	PAGE_IMPRESSIONS_BY_AGE_GENDER_UNIQUE	day, week, days_28	page
CreateInsightSchema	PAGE_PLACES_CHECKINS_BY_AGE_GENDER	day	page
CreateInsightSchema	PAGE_PLACES_CHECKINS_BY_LOCALE	day	page
CreateInsightSchema	PAGE_PLACES_CHECKINS_BY_COUNTRY	day	page
CreateInsightSchema	PAGE_FANS_LOCALE	day	page
CreateInsightSchema	PAGE_FANS_CITY	day	page
CreateInsightSchema	PAGE_FANS_COUNTRY	day	page
CreateInsightSchema	PAGE_FANS_GENDER_AGE	day	page
CreateInsightSchema	PAGE_VIEWS_EXTERNAL_REFERRALS	day	page
CreateInsightSchema	POST_STORIES_BY_ACTION_TYPE	lifetime	post
CreateInsightSchema	POST_STORYTELLERS_BY_ACTION_TYPE	lifetime	post
CreateInsightSchema	PAGE_POSTS_IMPRESSIONS_FREQUENCY_DISTRIBUTION	day, week, days_28	post
CreateInsightSchema	POST_VIDEO_RETENTION_GRAPH	lifetime	post

Insights Removed By Facebook

View or Stored Procedure	Insight Name	Available Periods	Target Type
SimpleInsights	PAGE_VIEWS_UNIQUE	day, week	page
InsightsByPaidStatus	PAGE_STORYTELLERS_BY_STORY_TYPE	day, week, days_28	page
InsightsByPaidStatus	POST_IMPRESSIONS_BY_PAID_NON_PAID	lifetime	page
InsightsByPaidStatus	PAGE_IMPRESSIONS_BY_PAID_NON_PAID	day, week, days_28	page
InsightsByPaidStatus	PAGE_IMPRESSIONS_BY_PAID_NON_PAID_UNIQUE	day, week, days_28	page
InsightsByPaidStatus	POST_IMPRESSIONS_BY_PAID_NON_PAID_UNIQUE	lifetime	page
InsightsByPaidStatus	PAGE_POSTS_IMPRESSIONS_BY_PAID_NON_PAID	day, week, days_28	page
InsightsByPaidStatus	PAGE_POSTS_IMPRESSIONS_BY_PAID_NON_PAID_UNIQUE	day, week, days_28	page