KeywordView
The keyword view in the query.
Table Specific Information
Select
Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.
Columns
| Name | Type | Description |
| AdGroupAdRotationMode | String | AdGroupAdRotationMode column for table KeywordView |
| AdGroupBaseAdGroup | String | AdGroupBaseAdGroup column for table KeywordView |
| AdGroupCampaign | String | AdGroupCampaign column for table KeywordView |
| AdGroupCpcBidMicros | Long | AdGroupCpcBidMicros column for table KeywordView |
| AdGroupCpmBidMicros | Long | AdGroupCpmBidMicros column for table KeywordView |
| AdGroupCpvBidMicros | Long | AdGroupCpvBidMicros column for table KeywordView |
| AdGroupDisplayCustomBidDimension | String | AdGroupDisplayCustomBidDimension column for table KeywordView |
| AdGroupEffectiveTargetCpaMicros | Long | AdGroupEffectiveTargetCpaMicros column for table KeywordView |
| AdGroupEffectiveTargetCpaSource | String | AdGroupEffectiveTargetCpaSource column for table KeywordView |
| AdGroupEffectiveTargetRoas | Double | AdGroupEffectiveTargetRoas column for table KeywordView |
| AdGroupEffectiveTargetRoasSource | String | AdGroupEffectiveTargetRoasSource column for table KeywordView |
| AdGroupExplorerAutoOptimizerSettingOptIn | Bool | AdGroupExplorerAutoOptimizerSettingOptIn column for table KeywordView |
| AdGroupFinalUrlSuffix | String | AdGroupFinalUrlSuffix column for table KeywordView |
| AdGroupId | Long | AdGroupId column for table KeywordView |
| AdGroupLabels | String | AdGroupLabels column for table KeywordView |
| AdGroupName | String | AdGroupName column for table KeywordView |
| AdGroupPercentCpcBidMicros | Long | AdGroupPercentCpcBidMicros column for table KeywordView |
| AdGroupResourceName | String | AdGroupResourceName column for table KeywordView |
| AdGroupStatus | String | AdGroupStatus column for table KeywordView |
| AdGroupTargetCpaMicros | Long | AdGroupTargetCpaMicros column for table KeywordView |
| AdGroupTargetCpmMicros | Long | AdGroupTargetCpmMicros column for table KeywordView |
| AdGroupTargetRoas | Double | AdGroupTargetRoas column for table KeywordView |
| AdGroupTargetingSettingTargetRestrictions | String | AdGroupTargetingSettingTargetRestrictions column for table KeywordView |
| AdGroupTrackingUrlTemplate | String | AdGroupTrackingUrlTemplate column for table KeywordView |
| AdGroupType | String | AdGroupType column for table KeywordView |
| AdGroupUrlCustomParameters | String | AdGroupUrlCustomParameters column for table KeywordView |
| AdGroupCriterionAdGroup | String | AdGroupCriterionAdGroup column for table KeywordView |
| AdGroupCriterionAgeRangeType | String | AdGroupCriterionAgeRangeType column for table KeywordView |
| AdGroupCriterionAppPaymentModelType | String | AdGroupCriterionAppPaymentModelType column for table KeywordView |
| AdGroupCriterionApprovalStatus | String | AdGroupCriterionApprovalStatus column for table KeywordView |
| AdGroupCriterionBidModifier | Double | AdGroupCriterionBidModifier column for table KeywordView |
| AdGroupCriterionCpcBidMicros | Long | AdGroupCriterionCpcBidMicros column for table KeywordView |
| AdGroupCriterionCpmBidMicros | Long | AdGroupCriterionCpmBidMicros column for table KeywordView |
| AdGroupCriterionCpvBidMicros | Long | AdGroupCriterionCpvBidMicros column for table KeywordView |
| AdGroupCriterionCriterionId | Long | AdGroupCriterionCriterionId column for table KeywordView |
| AdGroupCriterionCustomAffinityCustomAffinity | String | AdGroupCriterionCustomAffinityCustomAffinity column for table KeywordView |
| AdGroupCriterionCustomIntentCustomIntent | String | AdGroupCriterionCustomIntentCustomIntent column for table KeywordView |
| AdGroupCriterionEffectiveCpcBidMicros | Long | AdGroupCriterionEffectiveCpcBidMicros column for table KeywordView |
| AdGroupCriterionEffectiveCpcBidSource | String | AdGroupCriterionEffectiveCpcBidSource column for table KeywordView |
| AdGroupCriterionEffectiveCpmBidMicros | Long | AdGroupCriterionEffectiveCpmBidMicros column for table KeywordView |
| AdGroupCriterionEffectiveCpmBidSource | String | AdGroupCriterionEffectiveCpmBidSource column for table KeywordView |
| AdGroupCriterionEffectiveCpvBidMicros | Long | AdGroupCriterionEffectiveCpvBidMicros column for table KeywordView |
| AdGroupCriterionEffectiveCpvBidSource | String | AdGroupCriterionEffectiveCpvBidSource column for table KeywordView |
| AdGroupCriterionEffectivePercentCpcBidMicros | Long | AdGroupCriterionEffectivePercentCpcBidMicros column for table KeywordView |
| AdGroupCriterionEffectivePercentCpcBidSource | String | AdGroupCriterionEffectivePercentCpcBidSource column for table KeywordView |
| AdGroupCriterionFinalMobileUrls | String | AdGroupCriterionFinalMobileUrls column for table KeywordView |
| AdGroupCriterionFinalUrlSuffix | String | AdGroupCriterionFinalUrlSuffix column for table KeywordView |
| AdGroupCriterionFinalUrls | String | AdGroupCriterionFinalUrls column for table KeywordView |
| AdGroupCriterionGenderType | String | AdGroupCriterionGenderType column for table KeywordView |
| AdGroupCriterionIncomeRangeType | String | AdGroupCriterionIncomeRangeType column for table KeywordView |
| AdGroupCriterionKeywordMatchType | String | AdGroupCriterionKeywordMatchType column for table KeywordView |
| AdGroupCriterionKeywordText | String | AdGroupCriterionKeywordText column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueHotelCityCityCriterion | String | AdGroupCriterionListingGroupCaseValueHotelCityCityCriterion column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueHotelClassValue | Long | AdGroupCriterionListingGroupCaseValueHotelClassValue column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueHotelCountryRegionCountryRegionCriterion | String | AdGroupCriterionListingGroupCaseValueHotelCountryRegionCountryRegionCriterion column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueHotelIdValue | String | AdGroupCriterionListingGroupCaseValueHotelIdValue column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueHotelStateStateCriterion | String | AdGroupCriterionListingGroupCaseValueHotelStateStateCriterion column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductBrandValue | String | AdGroupCriterionListingGroupCaseValueProductBrandValue column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductCustomAttributeIndex | String | AdGroupCriterionListingGroupCaseValueProductCustomAttributeIndex column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductCustomAttributeValue | String | AdGroupCriterionListingGroupCaseValueProductCustomAttributeValue column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductBiddingCategoryCountryCode | String | AdGroupCriterionListingGroupCaseValueProductBiddingCategoryCountryCode column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductBiddingCategoryId | Long | AdGroupCriterionListingGroupCaseValueProductBiddingCategoryId column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductBiddingCategoryLevel | String | AdGroupCriterionListingGroupCaseValueProductBiddingCategoryLevel column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductChannelChannel | String | AdGroupCriterionListingGroupCaseValueProductChannelChannel column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductChannelExclusivityChannelExclusivity | String | AdGroupCriterionListingGroupCaseValueProductChannelExclusivityChannelExclusivity column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductConditionCondition | String | AdGroupCriterionListingGroupCaseValueProductConditionCondition column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductItemIdValue | String | AdGroupCriterionListingGroupCaseValueProductItemIdValue column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductTypeLevel | String | AdGroupCriterionListingGroupCaseValueProductTypeLevel column for table KeywordView |
| AdGroupCriterionListingGroupCaseValueProductTypeValue | String | AdGroupCriterionListingGroupCaseValueProductTypeValue column for table KeywordView |
| AdGroupCriterionListingGroupParentAdGroupCriterion | String | AdGroupCriterionListingGroupParentAdGroupCriterion column for table KeywordView |
| AdGroupCriterionListingGroupType | String | AdGroupCriterionListingGroupType column for table KeywordView |
| AdGroupCriterionMobileAppCategoryMobileAppCategoryConstant | String | AdGroupCriterionMobileAppCategoryMobileAppCategoryConstant column for table KeywordView |
| AdGroupCriterionMobileApplicationAppId | String | AdGroupCriterionMobileApplicationAppId column for table KeywordView |
| AdGroupCriterionMobileApplicationName | String | AdGroupCriterionMobileApplicationName column for table KeywordView |
| AdGroupCriterionNegative | Bool | AdGroupCriterionNegative column for table KeywordView |
| AdGroupCriterionParentalStatusType | String | AdGroupCriterionParentalStatusType column for table KeywordView |
| AdGroupCriterionPercentCpcBidMicros | Long | AdGroupCriterionPercentCpcBidMicros column for table KeywordView |
| AdGroupCriterionPlacementUrl | String | AdGroupCriterionPlacementUrl column for table KeywordView |
| AdGroupCriterionPositionEstimatesEstimatedAddClicksAtFirstPositionCpc | Long | AdGroupCriterionPositionEstimatesEstimatedAddClicksAtFirstPositionCpc column for table KeywordView |
| AdGroupCriterionPositionEstimatesEstimatedAddCostAtFirstPositionCpc | Long | AdGroupCriterionPositionEstimatesEstimatedAddCostAtFirstPositionCpc column for table KeywordView |
| AdGroupCriterionPositionEstimatesFirstPageCpcMicros | Long | AdGroupCriterionPositionEstimatesFirstPageCpcMicros column for table KeywordView |
| AdGroupCriterionPositionEstimatesFirstPositionCpcMicros | Long | AdGroupCriterionPositionEstimatesFirstPositionCpcMicros column for table KeywordView |
| AdGroupCriterionPositionEstimatesTopOfPageCpcMicros | Long | AdGroupCriterionPositionEstimatesTopOfPageCpcMicros column for table KeywordView |
| AdGroupCriterionQualityInfoCreativeQualityScore | String | AdGroupCriterionQualityInfoCreativeQualityScore column for table KeywordView |
| AdGroupCriterionQualityInfoPostClickQualityScore | String | AdGroupCriterionQualityInfoPostClickQualityScore column for table KeywordView |
| AdGroupCriterionQualityInfoQualityScore | Int | AdGroupCriterionQualityInfoQualityScore column for table KeywordView |
| AdGroupCriterionQualityInfoSearchPredictedCtr | String | AdGroupCriterionQualityInfoSearchPredictedCtr column for table KeywordView |
| AdGroupCriterionResourceName | String | AdGroupCriterionResourceName column for table KeywordView |
| AdGroupCriterionStatus | String | AdGroupCriterionStatus column for table KeywordView |
| AdGroupCriterionSystemServingStatus | String | AdGroupCriterionSystemServingStatus column for table KeywordView |
| AdGroupCriterionTopicPath | String | AdGroupCriterionTopicPath column for table KeywordView |
| AdGroupCriterionTopicTopicConstant | String | AdGroupCriterionTopicTopicConstant column for table KeywordView |
| AdGroupCriterionTrackingUrlTemplate | String | AdGroupCriterionTrackingUrlTemplate column for table KeywordView |
| AdGroupCriterionType | String | AdGroupCriterionType column for table KeywordView |
| AdGroupCriterionUrlCustomParameters | String | AdGroupCriterionUrlCustomParameters column for table KeywordView |
| AdGroupCriterionUserInterestUserInterestCategory | String | AdGroupCriterionUserInterestUserInterestCategory column for table KeywordView |
| AdGroupCriterionUserListUserList | String | AdGroupCriterionUserListUserList column for table KeywordView |
| AdGroupCriterionWebpageConditions | String | AdGroupCriterionWebpageConditions column for table KeywordView |
| AdGroupCriterionWebpageCriterionName | String | AdGroupCriterionWebpageCriterionName column for table KeywordView |
| AdGroupCriterionYoutubeChannelChannelId | String | AdGroupCriterionYoutubeChannelChannelId column for table KeywordView |
| AdGroupCriterionYoutubeVideoVideoId | String | AdGroupCriterionYoutubeVideoVideoId column for table KeywordView |
| CampaignAdServingOptimizationStatus | String | CampaignAdServingOptimizationStatus column for table KeywordView |
| CampaignAdvertisingChannelSubType | String | CampaignAdvertisingChannelSubType column for table KeywordView |
| CampaignAdvertisingChannelType | String | CampaignAdvertisingChannelType column for table KeywordView |
| CampaignAppCampaignSettingAppId | String | CampaignAppCampaignSettingAppId column for table KeywordView |
| CampaignAppCampaignSettingAppStore | String | CampaignAppCampaignSettingAppStore column for table KeywordView |
| CampaignAppCampaignSettingBiddingStrategyGoalType | String | CampaignAppCampaignSettingBiddingStrategyGoalType column for table KeywordView |
| CampaignBaseCampaign | String | CampaignBaseCampaign column for table KeywordView |
| CampaignBiddingStrategy | String | CampaignBiddingStrategy column for table KeywordView |
| CampaignBiddingStrategyType | String | CampaignBiddingStrategyType column for table KeywordView |
| CampaignCampaignBudget | String | CampaignCampaignBudget column for table KeywordView |
| CampaignCommissionCommissionRateMicros | Long | CampaignCommissionCommissionRateMicros column for table KeywordView |
| CampaignDynamicSearchAdsSettingDomainName | String | CampaignDynamicSearchAdsSettingDomainName column for table KeywordView |
| CampaignDynamicSearchAdsSettingFeeds | String | CampaignDynamicSearchAdsSettingFeeds column for table KeywordView |
| CampaignDynamicSearchAdsSettingLanguageCode | String | CampaignDynamicSearchAdsSettingLanguageCode column for table KeywordView |
| CampaignDynamicSearchAdsSettingUseSuppliedUrlsOnly | Bool | CampaignDynamicSearchAdsSettingUseSuppliedUrlsOnly column for table KeywordView |
| CampaignEndDate | Date | CampaignEndDate column for table KeywordView |
| CampaignExperimentType | String | CampaignExperimentType column for table KeywordView |
| CampaignFinalUrlSuffix | String | CampaignFinalUrlSuffix column for table KeywordView |
| CampaignFrequencyCaps | String | CampaignFrequencyCaps column for table KeywordView |
| CampaignGeoTargetTypeSettingNegativeGeoTargetType | String | CampaignGeoTargetTypeSettingNegativeGeoTargetType column for table KeywordView |
| CampaignGeoTargetTypeSettingPositiveGeoTargetType | String | CampaignGeoTargetTypeSettingPositiveGeoTargetType column for table KeywordView |
| CampaignHotelSettingHotelCenterId | Long | CampaignHotelSettingHotelCenterId column for table KeywordView |
| CampaignId | Long | CampaignId column for table KeywordView |
| CampaignLabels | String | CampaignLabels column for table KeywordView |
| CampaignManualCpcEnhancedCpcEnabled | Bool | CampaignManualCpcEnhancedCpcEnabled column for table KeywordView |
| CampaignManualCpm | String | CampaignManualCpm column for table KeywordView |
| CampaignManualCpv | String | CampaignManualCpv column for table KeywordView |
| CampaignMaximizeConversionValueTargetRoas | Double | CampaignMaximizeConversionValueTargetRoas column for table KeywordView |
| CampaignMaximizeConversions | String | CampaignMaximizeConversions column for table KeywordView |
| CampaignName | String | CampaignName column for table KeywordView |
| CampaignNetworkSettingsTargetContentNetwork | Bool | CampaignNetworkSettingsTargetContentNetwork column for table KeywordView |
| CampaignNetworkSettingsTargetGoogleSearch | Bool | CampaignNetworkSettingsTargetGoogleSearch column for table KeywordView |
| CampaignNetworkSettingsTargetPartnerSearchNetwork | Bool | CampaignNetworkSettingsTargetPartnerSearchNetwork column for table KeywordView |
| CampaignNetworkSettingsTargetSearchNetwork | Bool | CampaignNetworkSettingsTargetSearchNetwork column for table KeywordView |
| CampaignPaymentMode | String | CampaignPaymentMode column for table KeywordView |
| CampaignPercentCpcCpcBidCeilingMicros | Long | CampaignPercentCpcCpcBidCeilingMicros column for table KeywordView |
| CampaignPercentCpcEnhancedCpcEnabled | Bool | CampaignPercentCpcEnhancedCpcEnabled column for table KeywordView |
| CampaignRealTimeBiddingSettingOptIn | Bool | CampaignRealTimeBiddingSettingOptIn column for table KeywordView |
| CampaignResourceName | String | CampaignResourceName column for table KeywordView |
| CampaignSelectiveOptimizationConversionActions | String | CampaignSelectiveOptimizationConversionActions column for table KeywordView |
| CampaignServingStatus | String | CampaignServingStatus column for table KeywordView |
| CampaignShoppingSettingCampaignPriority | Int | CampaignShoppingSettingCampaignPriority column for table KeywordView |
| CampaignShoppingSettingEnableLocal | Bool | CampaignShoppingSettingEnableLocal column for table KeywordView |
| CampaignShoppingSettingMerchantId | Long | CampaignShoppingSettingMerchantId column for table KeywordView |
| CampaignShoppingSettingSalesCountry | String | CampaignShoppingSettingSalesCountry column for table KeywordView |
| CampaignStartDate | Date | CampaignStartDate column for table KeywordView |
| CampaignStatus | String | CampaignStatus column for table KeywordView |
| CampaignTargetCpaCpcBidCeilingMicros | Long | CampaignTargetCpaCpcBidCeilingMicros column for table KeywordView |
| CampaignTargetCpaCpcBidFloorMicros | Long | CampaignTargetCpaCpcBidFloorMicros column for table KeywordView |
| CampaignTargetCpaTargetCpaMicros | Long | CampaignTargetCpaTargetCpaMicros column for table KeywordView |
| CampaignTargetCpm | String | CampaignTargetCpm column for table KeywordView |
| CampaignTargetImpressionShareCpcBidCeilingMicros | Long | CampaignTargetImpressionShareCpcBidCeilingMicros column for table KeywordView |
| CampaignTargetImpressionShareLocation | String | CampaignTargetImpressionShareLocation column for table KeywordView |
| CampaignTargetImpressionShareLocationFractionMicros | Long | CampaignTargetImpressionShareLocationFractionMicros column for table KeywordView |
| CampaignTargetRoasCpcBidCeilingMicros | Long | CampaignTargetRoasCpcBidCeilingMicros column for table KeywordView |
| CampaignTargetRoasCpcBidFloorMicros | Long | CampaignTargetRoasCpcBidFloorMicros column for table KeywordView |
| CampaignTargetRoasTargetRoas | Double | CampaignTargetRoasTargetRoas column for table KeywordView |
| CampaignTargetSpendCpcBidCeilingMicros | Long | CampaignTargetSpendCpcBidCeilingMicros column for table KeywordView |
| CampaignTargetSpendTargetSpendMicros | Long | CampaignTargetSpendTargetSpendMicros column for table KeywordView |
| CampaignTargetingSettingTargetRestrictions | String | CampaignTargetingSettingTargetRestrictions column for table KeywordView |
| CampaignTrackingSettingTrackingUrl | String | CampaignTrackingSettingTrackingUrl column for table KeywordView |
| CampaignTrackingUrlTemplate | String | CampaignTrackingUrlTemplate column for table KeywordView |
| CampaignUrlCustomParameters | String | CampaignUrlCustomParameters column for table KeywordView |
| CampaignVanityPharmaVanityPharmaDisplayUrlMode | String | CampaignVanityPharmaVanityPharmaDisplayUrlMode column for table KeywordView |
| CampaignVanityPharmaVanityPharmaText | String | CampaignVanityPharmaVanityPharmaText column for table KeywordView |
| CampaignVideoBrandSafetySuitability | String | CampaignVideoBrandSafetySuitability column for table KeywordView |
| CustomerAutoTaggingEnabled | Bool | CustomerAutoTaggingEnabled column for table KeywordView |
| CustomerCallReportingSettingCallConversionAction | String | CustomerCallReportingSettingCallConversionAction column for table KeywordView |
| CustomerCallReportingSettingCallConversionReportingEnabled | Bool | CustomerCallReportingSettingCallConversionReportingEnabled column for table KeywordView |
| CustomerCallReportingSettingCallReportingEnabled | Bool | CustomerCallReportingSettingCallReportingEnabled column for table KeywordView |
| CustomerConversionTrackingSettingConversionTrackingId | Long | CustomerConversionTrackingSettingConversionTrackingId column for table KeywordView |
| CustomerConversionTrackingSettingCrossAccountConversionTrackingId | Long | CustomerConversionTrackingSettingCrossAccountConversionTrackingId column for table KeywordView |
| CustomerCurrencyCode | String | CustomerCurrencyCode column for table KeywordView |
| CustomerDescriptiveName | String | CustomerDescriptiveName column for table KeywordView |
| CustomerFinalUrlSuffix | String | CustomerFinalUrlSuffix column for table KeywordView |
| CustomerHasPartnersBadge | Bool | CustomerHasPartnersBadge column for table KeywordView |
| CustomerId | Long | CustomerId column for table KeywordView |
| CustomerManager | Bool | CustomerManager column for table KeywordView |
| CustomerPayPerConversionEligibilityFailureReasons | String | CustomerPayPerConversionEligibilityFailureReasons column for table KeywordView |
| CustomerRemarketingSettingGoogleGlobalSiteTag | String | CustomerRemarketingSettingGoogleGlobalSiteTag column for table KeywordView |
| CustomerResourceName | String | CustomerResourceName column for table KeywordView |
| CustomerTestAccount | Bool | CustomerTestAccount column for table KeywordView |
| CustomerTimeZone | String | CustomerTimeZone column for table KeywordView |
| CustomerTrackingUrlTemplate | String | CustomerTrackingUrlTemplate column for table KeywordView |
| AbsoluteTopImpressionPercentage | Double | AbsoluteTopImpressionPercentage column for table KeywordView |
| ActiveViewCpm | Double | ActiveViewCpm column for table KeywordView |
| ActiveViewCtr | Double | ActiveViewCtr column for table KeywordView |
| ActiveViewImpressions | Long | ActiveViewImpressions column for table KeywordView |
| ActiveViewMeasurability | Double | ActiveViewMeasurability column for table KeywordView |
| ActiveViewMeasurableCostMicros | Long | ActiveViewMeasurableCostMicros column for table KeywordView |
| ActiveViewMeasurableImpressions | Long | ActiveViewMeasurableImpressions column for table KeywordView |
| ActiveViewViewability | Double | ActiveViewViewability column for table KeywordView |
| AllConversions | Double | AllConversions column for table KeywordView |
| AllConversionsFromInteractionsRate | Double | AllConversionsFromInteractionsRate column for table KeywordView |
| AllConversionsFromInteractionsValuePerInteraction | Double | AllConversionsFromInteractionsValuePerInteraction column for table KeywordView |
| AllConversionsValue | Double | AllConversionsValue column for table KeywordView |
| AllConversionsValuePerCost | Double | AllConversionsValuePerCost column for table KeywordView |
| AverageCost | Double | AverageCost column for table KeywordView |
| AverageCpc | Double | AverageCpc column for table KeywordView |
| AverageCpe | Double | AverageCpe column for table KeywordView |
| AverageCpm | Double | AverageCpm column for table KeywordView |
| AverageCpv | Double | AverageCpv column for table KeywordView |
| AveragePageViews | Double | AveragePageViews column for table KeywordView |
| AverageTimeOnSite | Double | AverageTimeOnSite column for table KeywordView |
| BounceRate | Double | BounceRate column for table KeywordView |
| Clicks | Long | Clicks column for table KeywordView |
| Conversions | Double | Conversions column for table KeywordView |
| ConversionsFromInteractionsRate | Double | ConversionsFromInteractionsRate column for table KeywordView |
| ConversionsValue | Double | ConversionsValue column for table KeywordView |
| CostMicros | Long | CostMicros column for table KeywordView |
| CostPerAllConversions | Double | CostPerAllConversions column for table KeywordView |
| CostPerConversion | Double | CostPerConversion column for table KeywordView |
| CostPerCurrentModelAttributedConversion | Double | CostPerCurrentModelAttributedConversion column for table KeywordView |
| CrossDeviceConversions | Double | CrossDeviceConversions column for table KeywordView |
| Ctr | Double | Ctr column for table KeywordView |
| CurrentModelAttributedConversions | Double | CurrentModelAttributedConversions column for table KeywordView |
| CurrentModelAttributedConversionsValue | Double | CurrentModelAttributedConversionsValue column for table KeywordView |
| EngagementRate | Double | EngagementRate column for table KeywordView |
| Engagements | Long | Engagements column for table KeywordView |
| GmailForwards | Long | GmailForwards column for table KeywordView |
| GmailSaves | Long | GmailSaves column for table KeywordView |
| GmailSecondaryClicks | Long | GmailSecondaryClicks column for table KeywordView |
| HistoricalCreativeQualityScore | String | HistoricalCreativeQualityScore column for table KeywordView |
| HistoricalLandingPageQualityScore | String | HistoricalLandingPageQualityScore column for table KeywordView |
| HistoricalQualityScore | Long | HistoricalQualityScore column for table KeywordView |
| HistoricalSearchPredictedCtr | String | HistoricalSearchPredictedCtr column for table KeywordView |
| Impressions | Long | Impressions column for table KeywordView |
| InteractionEventTypes | String | InteractionEventTypes column for table KeywordView |
| InteractionRate | Double | InteractionRate column for table KeywordView |
| Interactions | Long | Interactions column for table KeywordView |
| PercentNewVisitors | Double | PercentNewVisitors column for table KeywordView |
| SearchAbsoluteTopImpressionShare | Double | SearchAbsoluteTopImpressionShare column for table KeywordView |
| SearchBudgetLostAbsoluteTopImpressionShare | Double | SearchBudgetLostAbsoluteTopImpressionShare column for table KeywordView |
| SearchBudgetLostTopImpressionShare | Double | SearchBudgetLostTopImpressionShare column for table KeywordView |
| SearchClickShare | Double | SearchClickShare column for table KeywordView |
| SearchExactMatchImpressionShare | Double | SearchExactMatchImpressionShare column for table KeywordView |
| SearchImpressionShare | Double | SearchImpressionShare column for table KeywordView |
| SearchRankLostAbsoluteTopImpressionShare | Double | SearchRankLostAbsoluteTopImpressionShare column for table KeywordView |
| SearchRankLostImpressionShare | Double | SearchRankLostImpressionShare column for table KeywordView |
| SearchRankLostTopImpressionShare | Double | SearchRankLostTopImpressionShare column for table KeywordView |
| SearchTopImpressionShare | Double | SearchTopImpressionShare column for table KeywordView |
| TopImpressionPercentage | Double | TopImpressionPercentage column for table KeywordView |
| ValuePerAllConversions | Double | ValuePerAllConversions column for table KeywordView |
| ValuePerConversion | Double | ValuePerConversion column for table KeywordView |
| ValuePerCurrentModelAttributedConversion | Double | ValuePerCurrentModelAttributedConversion column for table KeywordView |
| VideoQuartile100Rate | Double | VideoQuartile100Rate column for table KeywordView |
| VideoQuartile25Rate | Double | VideoQuartile25Rate column for table KeywordView |
| VideoQuartile50Rate | Double | VideoQuartile50Rate column for table KeywordView |
| VideoQuartile75Rate | Double | VideoQuartile75Rate column for table KeywordView |
| VideoViewRate | Double | VideoViewRate column for table KeywordView |
| VideoViews | Long | VideoViews column for table KeywordView |
| ViewThroughConversions | Long | ViewThroughConversions column for table KeywordView |
| AdNetworkType | String | AdNetworkType column for table KeywordView |
| ClickType | String | ClickType column for table KeywordView |
| ConversionAction | String | ConversionAction column for table KeywordView |
| ConversionActionCategory | String | ConversionActionCategory column for table KeywordView |
| ConversionActionName | String | ConversionActionName column for table KeywordView |
| ConversionAdjustment | Bool | ConversionAdjustment column for table KeywordView |
| ConversionLagBucket | String | ConversionLagBucket column for table KeywordView |
| ConversionOrAdjustmentLagBucket | String | ConversionOrAdjustmentLagBucket column for table KeywordView |
| Date | Date | Date column for table KeywordView |
| DayOfWeek | String | DayOfWeek column for table KeywordView |
| Device | String | Device column for table KeywordView |
| ExternalConversionSource | String | ExternalConversionSource column for table KeywordView |
| Month | Date | Month column for table KeywordView |
| MonthOfYear | String | MonthOfYear column for table KeywordView |
| Quarter | Date | Quarter column for table KeywordView |
| Slot | String | Slot column for table KeywordView |
| Week | Date | Week column for table KeywordView |
| Year | Int | Year column for table KeywordView |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |