DisplayKeywordView
The display keyword view in the query.
Table Specific Information
Select
Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.
Columns
| Name | Type | Description |
| AdGroupAdRotationMode | String | AdGroupAdRotationMode column for table DisplayKeywordView |
| AdGroupBaseAdGroup | String | AdGroupBaseAdGroup column for table DisplayKeywordView |
| AdGroupCampaign | String | AdGroupCampaign column for table DisplayKeywordView |
| AdGroupCpcBidMicros | Long | AdGroupCpcBidMicros column for table DisplayKeywordView |
| AdGroupCpmBidMicros | Long | AdGroupCpmBidMicros column for table DisplayKeywordView |
| AdGroupCpvBidMicros | Long | AdGroupCpvBidMicros column for table DisplayKeywordView |
| AdGroupDisplayCustomBidDimension | String | AdGroupDisplayCustomBidDimension column for table DisplayKeywordView |
| AdGroupEffectiveTargetCpaMicros | Long | AdGroupEffectiveTargetCpaMicros column for table DisplayKeywordView |
| AdGroupEffectiveTargetCpaSource | String | AdGroupEffectiveTargetCpaSource column for table DisplayKeywordView |
| AdGroupEffectiveTargetRoas | Double | AdGroupEffectiveTargetRoas column for table DisplayKeywordView |
| AdGroupEffectiveTargetRoasSource | String | AdGroupEffectiveTargetRoasSource column for table DisplayKeywordView |
| AdGroupExplorerAutoOptimizerSettingOptIn | Bool | AdGroupExplorerAutoOptimizerSettingOptIn column for table DisplayKeywordView |
| AdGroupFinalUrlSuffix | String | AdGroupFinalUrlSuffix column for table DisplayKeywordView |
| AdGroupId | Long | AdGroupId column for table DisplayKeywordView |
| AdGroupLabels | String | AdGroupLabels column for table DisplayKeywordView |
| AdGroupName | String | AdGroupName column for table DisplayKeywordView |
| AdGroupPercentCpcBidMicros | Long | AdGroupPercentCpcBidMicros column for table DisplayKeywordView |
| AdGroupResourceName | String | AdGroupResourceName column for table DisplayKeywordView |
| AdGroupStatus | String | AdGroupStatus column for table DisplayKeywordView |
| AdGroupTargetCpaMicros | Long | AdGroupTargetCpaMicros column for table DisplayKeywordView |
| AdGroupTargetCpmMicros | Long | AdGroupTargetCpmMicros column for table DisplayKeywordView |
| AdGroupTargetRoas | Double | AdGroupTargetRoas column for table DisplayKeywordView |
| AdGroupTargetingSettingTargetRestrictions | String | AdGroupTargetingSettingTargetRestrictions column for table DisplayKeywordView |
| AdGroupTrackingUrlTemplate | String | AdGroupTrackingUrlTemplate column for table DisplayKeywordView |
| AdGroupType | String | AdGroupType column for table DisplayKeywordView |
| AdGroupUrlCustomParameters | String | AdGroupUrlCustomParameters column for table DisplayKeywordView |
| AdGroupCriterionAdGroup | String | AdGroupCriterionAdGroup column for table DisplayKeywordView |
| AdGroupCriterionAgeRangeType | String | AdGroupCriterionAgeRangeType column for table DisplayKeywordView |
| AdGroupCriterionAppPaymentModelType | String | AdGroupCriterionAppPaymentModelType column for table DisplayKeywordView |
| AdGroupCriterionApprovalStatus | String | AdGroupCriterionApprovalStatus column for table DisplayKeywordView |
| AdGroupCriterionBidModifier | Double | AdGroupCriterionBidModifier column for table DisplayKeywordView |
| AdGroupCriterionCpcBidMicros | Long | AdGroupCriterionCpcBidMicros column for table DisplayKeywordView |
| AdGroupCriterionCpmBidMicros | Long | AdGroupCriterionCpmBidMicros column for table DisplayKeywordView |
| AdGroupCriterionCpvBidMicros | Long | AdGroupCriterionCpvBidMicros column for table DisplayKeywordView |
| AdGroupCriterionCriterionId | Long | AdGroupCriterionCriterionId column for table DisplayKeywordView |
| AdGroupCriterionCustomAffinityCustomAffinity | String | AdGroupCriterionCustomAffinityCustomAffinity column for table DisplayKeywordView |
| AdGroupCriterionCustomIntentCustomIntent | String | AdGroupCriterionCustomIntentCustomIntent column for table DisplayKeywordView |
| AdGroupCriterionEffectiveCpcBidMicros | Long | AdGroupCriterionEffectiveCpcBidMicros column for table DisplayKeywordView |
| AdGroupCriterionEffectiveCpcBidSource | String | AdGroupCriterionEffectiveCpcBidSource column for table DisplayKeywordView |
| AdGroupCriterionEffectiveCpmBidMicros | Long | AdGroupCriterionEffectiveCpmBidMicros column for table DisplayKeywordView |
| AdGroupCriterionEffectiveCpmBidSource | String | AdGroupCriterionEffectiveCpmBidSource column for table DisplayKeywordView |
| AdGroupCriterionEffectiveCpvBidMicros | Long | AdGroupCriterionEffectiveCpvBidMicros column for table DisplayKeywordView |
| AdGroupCriterionEffectiveCpvBidSource | String | AdGroupCriterionEffectiveCpvBidSource column for table DisplayKeywordView |
| AdGroupCriterionEffectivePercentCpcBidMicros | Long | AdGroupCriterionEffectivePercentCpcBidMicros column for table DisplayKeywordView |
| AdGroupCriterionEffectivePercentCpcBidSource | String | AdGroupCriterionEffectivePercentCpcBidSource column for table DisplayKeywordView |
| AdGroupCriterionFinalMobileUrls | String | AdGroupCriterionFinalMobileUrls column for table DisplayKeywordView |
| AdGroupCriterionFinalUrlSuffix | String | AdGroupCriterionFinalUrlSuffix column for table DisplayKeywordView |
| AdGroupCriterionFinalUrls | String | AdGroupCriterionFinalUrls column for table DisplayKeywordView |
| AdGroupCriterionGenderType | String | AdGroupCriterionGenderType column for table DisplayKeywordView |
| AdGroupCriterionIncomeRangeType | String | AdGroupCriterionIncomeRangeType column for table DisplayKeywordView |
| AdGroupCriterionKeywordMatchType | String | AdGroupCriterionKeywordMatchType column for table DisplayKeywordView |
| AdGroupCriterionKeywordText | String | AdGroupCriterionKeywordText column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueHotelCityCityCriterion | String | AdGroupCriterionListingGroupCaseValueHotelCityCityCriterion column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueHotelClassValue | Long | AdGroupCriterionListingGroupCaseValueHotelClassValue column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueHotelCountryRegionCountryRegionCriterion | String | AdGroupCriterionListingGroupCaseValueHotelCountryRegionCountryRegionCriterion column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueHotelIdValue | String | AdGroupCriterionListingGroupCaseValueHotelIdValue column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueHotelStateStateCriterion | String | AdGroupCriterionListingGroupCaseValueHotelStateStateCriterion column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductBrandValue | String | AdGroupCriterionListingGroupCaseValueProductBrandValue column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductCustomAttributeIndex | String | AdGroupCriterionListingGroupCaseValueProductCustomAttributeIndex column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductCustomAttributeValue | String | AdGroupCriterionListingGroupCaseValueProductCustomAttributeValue column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductBiddingCategoryCountryCode | String | AdGroupCriterionListingGroupCaseValueProductBiddingCategoryCountryCode column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductBiddingCategoryId | Long | AdGroupCriterionListingGroupCaseValueProductBiddingCategoryId column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductBiddingCategoryLevel | String | AdGroupCriterionListingGroupCaseValueProductBiddingCategoryLevel column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductChannelChannel | String | AdGroupCriterionListingGroupCaseValueProductChannelChannel column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductChannelExclusivityChannelExclusivity | String | AdGroupCriterionListingGroupCaseValueProductChannelExclusivityChannelExclusivity column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductConditionCondition | String | AdGroupCriterionListingGroupCaseValueProductConditionCondition column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductItemIdValue | String | AdGroupCriterionListingGroupCaseValueProductItemIdValue column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductTypeLevel | String | AdGroupCriterionListingGroupCaseValueProductTypeLevel column for table DisplayKeywordView |
| AdGroupCriterionListingGroupCaseValueProductTypeValue | String | AdGroupCriterionListingGroupCaseValueProductTypeValue column for table DisplayKeywordView |
| AdGroupCriterionListingGroupParentAdGroupCriterion | String | AdGroupCriterionListingGroupParentAdGroupCriterion column for table DisplayKeywordView |
| AdGroupCriterionListingGroupType | String | AdGroupCriterionListingGroupType column for table DisplayKeywordView |
| AdGroupCriterionMobileAppCategoryMobileAppCategoryConstant | String | AdGroupCriterionMobileAppCategoryMobileAppCategoryConstant column for table DisplayKeywordView |
| AdGroupCriterionMobileApplicationAppId | String | AdGroupCriterionMobileApplicationAppId column for table DisplayKeywordView |
| AdGroupCriterionMobileApplicationName | String | AdGroupCriterionMobileApplicationName column for table DisplayKeywordView |
| AdGroupCriterionNegative | Bool | AdGroupCriterionNegative column for table DisplayKeywordView |
| AdGroupCriterionParentalStatusType | String | AdGroupCriterionParentalStatusType column for table DisplayKeywordView |
| AdGroupCriterionPercentCpcBidMicros | Long | AdGroupCriterionPercentCpcBidMicros column for table DisplayKeywordView |
| AdGroupCriterionPlacementUrl | String | AdGroupCriterionPlacementUrl column for table DisplayKeywordView |
| AdGroupCriterionPositionEstimatesEstimatedAddClicksAtFirstPositionCpc | Long | AdGroupCriterionPositionEstimatesEstimatedAddClicksAtFirstPositionCpc column for table DisplayKeywordView |
| AdGroupCriterionPositionEstimatesEstimatedAddCostAtFirstPositionCpc | Long | AdGroupCriterionPositionEstimatesEstimatedAddCostAtFirstPositionCpc column for table DisplayKeywordView |
| AdGroupCriterionPositionEstimatesFirstPageCpcMicros | Long | AdGroupCriterionPositionEstimatesFirstPageCpcMicros column for table DisplayKeywordView |
| AdGroupCriterionPositionEstimatesFirstPositionCpcMicros | Long | AdGroupCriterionPositionEstimatesFirstPositionCpcMicros column for table DisplayKeywordView |
| AdGroupCriterionPositionEstimatesTopOfPageCpcMicros | Long | AdGroupCriterionPositionEstimatesTopOfPageCpcMicros column for table DisplayKeywordView |
| AdGroupCriterionQualityInfoCreativeQualityScore | String | AdGroupCriterionQualityInfoCreativeQualityScore column for table DisplayKeywordView |
| AdGroupCriterionQualityInfoPostClickQualityScore | String | AdGroupCriterionQualityInfoPostClickQualityScore column for table DisplayKeywordView |
| AdGroupCriterionQualityInfoQualityScore | Int | AdGroupCriterionQualityInfoQualityScore column for table DisplayKeywordView |
| AdGroupCriterionQualityInfoSearchPredictedCtr | String | AdGroupCriterionQualityInfoSearchPredictedCtr column for table DisplayKeywordView |
| AdGroupCriterionResourceName | String | AdGroupCriterionResourceName column for table DisplayKeywordView |
| AdGroupCriterionStatus | String | AdGroupCriterionStatus column for table DisplayKeywordView |
| AdGroupCriterionSystemServingStatus | String | AdGroupCriterionSystemServingStatus column for table DisplayKeywordView |
| AdGroupCriterionTopicPath | String | AdGroupCriterionTopicPath column for table DisplayKeywordView |
| AdGroupCriterionTopicTopicConstant | String | AdGroupCriterionTopicTopicConstant column for table DisplayKeywordView |
| AdGroupCriterionTrackingUrlTemplate | String | AdGroupCriterionTrackingUrlTemplate column for table DisplayKeywordView |
| AdGroupCriterionType | String | AdGroupCriterionType column for table DisplayKeywordView |
| AdGroupCriterionUrlCustomParameters | String | AdGroupCriterionUrlCustomParameters column for table DisplayKeywordView |
| AdGroupCriterionUserInterestUserInterestCategory | String | AdGroupCriterionUserInterestUserInterestCategory column for table DisplayKeywordView |
| AdGroupCriterionUserListUserList | String | AdGroupCriterionUserListUserList column for table DisplayKeywordView |
| AdGroupCriterionWebpageConditions | String | AdGroupCriterionWebpageConditions column for table DisplayKeywordView |
| AdGroupCriterionWebpageCriterionName | String | AdGroupCriterionWebpageCriterionName column for table DisplayKeywordView |
| AdGroupCriterionYoutubeChannelChannelId | String | AdGroupCriterionYoutubeChannelChannelId column for table DisplayKeywordView |
| AdGroupCriterionYoutubeVideoVideoId | String | AdGroupCriterionYoutubeVideoVideoId column for table DisplayKeywordView |
| Id | Long | The ID of the campaign. |
| Name | String | The name of the campaign. |
| Status | String | The status of the campaign. |
| ServingStatus | String | The ad serving status of the campaign. |
| AdServingOptimizationStatus | String | The ad serving optimization status of the campaign. |
| AdvertisingChannelType | String | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. |
| AdvertisingChannelSubType | String | Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. |
| TrackingUrlTemplate | String | The URL template for constructing a tracking URL. |
| UrlCustomParameters | String | The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. |
| OptIn | String | Whether the campaign is opted in to real-time bidding. |
| TargetSearchNetwork | Bool | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). |
| TargetGoogleSearch | Bool | Whether ads will be served with google.com search results. |
| TargetContentNetwork | Bool | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. |
| TargetPartnerSearchNetwork | Bool | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. |
| Labels | String | The resource names of labels attached to this campaign. |
| Id [KEY] | String | Client Customer Id. |
| DescriptiveName | String | Name of the Customer. |
| CurrencyCode | String | CurrencyCode of the customer. |
| TimeZone | String | DateTimeZone of the customer. |
| Manager | Bool | Whether the customer is a manager. |
| TestAccount | Bool | Boolean showing if the account is a test account. |
| AutoTaggingEnabled | Bool | Boolean shofing if the AutoTagging is enabled. |
| HasPartnersBadge | Bool | Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. |
| ConversionTrackingId | Long | The conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only. |
| CrossAccountConversionTrackingId | Long | The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. |
| CallConversionAction | String | Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. |
| CallConversionReportingEnabled | Bool | Whether to enable call conversion reporting. |
| CallReportingEnabled | Bool | Enable reporting of phone call events by redirecting them via Google System. |
| ActiveViewCpm | Double | ActiveViewCpm column for table DisplayKeywordView |
| ActiveViewCtr | Double | ActiveViewCtr column for table DisplayKeywordView |
| ActiveViewImpressions | Long | ActiveViewImpressions column for table DisplayKeywordView |
| ActiveViewMeasurability | Double | ActiveViewMeasurability column for table DisplayKeywordView |
| ActiveViewMeasurableCostMicros | Long | ActiveViewMeasurableCostMicros column for table DisplayKeywordView |
| ActiveViewMeasurableImpressions | Long | ActiveViewMeasurableImpressions column for table DisplayKeywordView |
| ActiveViewViewability | Double | ActiveViewViewability column for table DisplayKeywordView |
| AllConversions | Double | AllConversions column for table DisplayKeywordView |
| AllConversionsFromInteractionsRate | Double | AllConversionsFromInteractionsRate column for table DisplayKeywordView |
| AllConversionsFromInteractionsValuePerInteraction | Double | AllConversionsFromInteractionsValuePerInteraction column for table DisplayKeywordView |
| AllConversionsValue | Double | AllConversionsValue column for table DisplayKeywordView |
| AllConversionsValuePerCost | Double | AllConversionsValuePerCost column for table DisplayKeywordView |
| AverageCost | Double | AverageCost column for table DisplayKeywordView |
| AverageCpc | Double | AverageCpc column for table DisplayKeywordView |
| AverageCpe | Double | AverageCpe column for table DisplayKeywordView |
| AverageCpm | Double | AverageCpm column for table DisplayKeywordView |
| AverageCpv | Double | AverageCpv column for table DisplayKeywordView |
| Clicks | Long | Clicks column for table DisplayKeywordView |
| Conversions | Double | Conversions column for table DisplayKeywordView |
| ConversionsFromInteractionsRate | Double | ConversionsFromInteractionsRate column for table DisplayKeywordView |
| ConversionsValue | Double | ConversionsValue column for table DisplayKeywordView |
| CostMicros | Long | CostMicros column for table DisplayKeywordView |
| CostPerAllConversions | Double | CostPerAllConversions column for table DisplayKeywordView |
| CostPerConversion | Double | CostPerConversion column for table DisplayKeywordView |
| CrossDeviceConversions | Double | CrossDeviceConversions column for table DisplayKeywordView |
| Ctr | Double | Ctr column for table DisplayKeywordView |
| EngagementRate | Double | EngagementRate column for table DisplayKeywordView |
| Engagements | Long | Engagements column for table DisplayKeywordView |
| GmailForwards | Long | GmailForwards column for table DisplayKeywordView |
| GmailSaves | Long | GmailSaves column for table DisplayKeywordView |
| GmailSecondaryClicks | Long | GmailSecondaryClicks column for table DisplayKeywordView |
| Impressions | Long | Impressions column for table DisplayKeywordView |
| InteractionEventTypes | String | InteractionEventTypes column for table DisplayKeywordView |
| InteractionRate | Double | InteractionRate column for table DisplayKeywordView |
| Interactions | Long | Interactions column for table DisplayKeywordView |
| ValuePerAllConversions | Double | ValuePerAllConversions column for table DisplayKeywordView |
| ValuePerConversion | Double | ValuePerConversion column for table DisplayKeywordView |
| VideoQuartile100Rate | Double | VideoQuartile100Rate column for table DisplayKeywordView |
| VideoQuartile25Rate | Double | VideoQuartile25Rate column for table DisplayKeywordView |
| VideoQuartile50Rate | Double | VideoQuartile50Rate column for table DisplayKeywordView |
| VideoQuartile75Rate | Double | VideoQuartile75Rate column for table DisplayKeywordView |
| VideoViewRate | Double | VideoViewRate column for table DisplayKeywordView |
| VideoViews | Long | VideoViews column for table DisplayKeywordView |
| ViewThroughConversions | Long | ViewThroughConversions column for table DisplayKeywordView |
| AdNetworkType | String | AdNetworkType column for table DisplayKeywordView |
| ClickType | String | ClickType column for table DisplayKeywordView |
| ConversionAction | String | ConversionAction column for table DisplayKeywordView |
| ConversionActionCategory | String | ConversionActionCategory column for table DisplayKeywordView |
| ConversionActionName | String | ConversionActionName column for table DisplayKeywordView |
| CustomerId | Long | CustomerId column for table DisplayKeywordView. |
| Date | Date | Date column for table DisplayKeywordView |
| DayOfWeek | String | DayOfWeek column for table DisplayKeywordView |
| Device | String | Device column for table DisplayKeywordView |
| ExternalConversionSource | String | ExternalConversionSource column for table DisplayKeywordView |
| Month | Date | Month column for table DisplayKeywordView |
| MonthOfYear | String | MonthOfYear column for table DisplayKeywordView |
| Quarter | Date | Quarter column for table DisplayKeywordView |
| Week | Date | Week column for table DisplayKeywordView |
| Year | Int | Year column for table DisplayKeywordView |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |