Views

Views are composed of columns and pseudo columns. Views are similar to tables in the way that data is represented; however, views do not support updates. Entities that are represented as views are typically read-only entities. Often, a stored procedure is available to update the data if such functionality is applicable to the data source.

Queries can be executed against a view as if it were a normal table, and the data that comes back is similar in that regard. To find out more about tables and stored procedures, please navigate to their corresponding entries in this help document.

Google Ads Adapter Views

Name	Description
AccountPerformance	The Account Performance report includes all statistics aggregated by default at the account level, one row per account.
AdCustomizersFeedItem	The Ad Customizers Feed Item report provides statistics for feed items used in Ad Customizers. Statistics are aggregated at the feed item level, one row per feed item.
AdGroupBidLandscape	Represents data about a bidlandscape for an adgroup.
AdgroupPerformance	The Ad Group Performance report includes all statistics aggregated by default at the ad group level, one row per ad group.
AdGroups	Service to access details about any ad groups.
AdPerformance	The Ad Performance report includes all statistics aggregated at the ad level, one row per ad.
AgeRangePerformance	The Age Range Performance report includes all display network statistics aggregated by age range. It also includes automatic audience performance.
AudiencePerformance	The Audience Performance report includes performance data from interests and remarketing lists for display ads, and remarketing lists for search ads (RLSA), aggregated at the audience level�one row per audience.
AutomaticPlacementsPerformance	The Automatic Placements Performance report includes all statistics aggregated at the placement level, one row per placement.
BidGoalPerformance	The Bid Goal Performance report includes statistics for your bid strategies.
BudgetPerformance	The Budget Performance report includes all statistics aggregated by default at the budget level, one row per budget.
CallMetricsCallDetails	The Call Metrics Call Details report includes call details for your call extension including call duration and the caller's area code.
CampaignAdScheduleTarget	The Campaign Ad Schedule Target report summarizes the performance of campaigns by AdSchedule criteria.
CampaignCriteria	The Campaign Criteria report is a structure report that allows you to efficiently retrieve campaign-level criteria.
CampaignCriterionBidLandscape	The bid landscape for a criterion. A bid landscape estimates how a a criterion will perform based on different bid amounts.
CampaignGroupPerformance	The Campaign Group Performance report includes the overall performance statistics of campaigns that you have included in campaign groups. Statistics are aggregated by default at the campaign group level.
CampaignLocationTarget	The Campaign Location Target Report summarizes the performance of campaigns by location-based CampaignCriterion.
CampaignNegativeKeywordsPerformance	Although negative keywords do not hold statistics, you can use this structured report to efficiently retrieve attributes of keyword-based NegativeCampaignCriterion objects.
CampaignNegativeLocations	Although negative locations do not hold statistics, you can use this structured report to efficiently retrieve attributes of location-based NegativeCampaignCriterion objects.
CampaignNegativePlacementsPerformance	Although negative placements do not hold statistics, you can use this structured report to efficiently retrieve attributes of placement-based NegativeCampaignCriterion objects.
CampaignPerformance	The Campaigns Performance report includes all statistics aggregated by default at the campaign level, one row per campaign.
Campaigns	Service to access details about any campaign.
CampaignSharedSet	The Campaign Shared Set report includes all relationships between SharedSets and campaigns.
ClickPerformance	The Click Performance report includes stats aggregated at each click level, and includes both valid and invalid clicks. The KeywordId field will return any criteria that triggered the click, not just keywords.
ConversionTrackers	Service to access details about any conversion tracker.
CreativeConversion	Free clicks are interactions that take place before a clickthrough for video ads, display ads, product extensions and location extensions, interactions like a Video play or a Get directions.
CriteriaPerformance	The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination.
CriterionBidLandscape	The bid landscape for a criterion. A bid landscape estimates how a a criterion will perform based on different bid amounts.
Customers	Service to access basic details about any customer.
DisplayKeywordPerformance	The Display Keyword Performance report includes all display network statistics aggregated at the keyword level, one row per keyword.
DisplayTopicsPerformance	The Display Topics Performance report includes all display network statistics aggregated at the topic level, one row per topic.
FinalUrl	The Final URL report includes all statistics aggregated at the final URL level, one row per final URL. If other segment fields are used, you may get more than one row per final URL.
GenderPerformance	The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance.
GeoPerformance	The Geo Performance report includes all statistics aggregated at the country/territory level, one row per country/territory.
KeywordlessCategory	The Keywordless Category Performance report includes keywordless ads (dynamic search ads) statistics aggregated by category.
KeywordlessQuery	The Keywordless Query report includes keywordless ads (dynamic search ads) statistics based on search terms.
KeywordsPerformance	The Keywords Performance report includes all statistics aggregated at the keyword level, one row per keyword.
Label	The Label report is a structure report that lists all labels for your account.
LandingPage	The Landing Page report includes all statistics aggregated by default by the UnexpandedFinalUrlString, one row per the URL string.
LocationCriterion	Represents data that encapsulates a location criterion.
ManagedCustomers	Service to access basic details about any customer.
ManagedCustomersLinks	Service to access basic details about any customer links.
MarketplacePerformance	The Marketplace Performance report includes all statistics of ads displayed on the Marketplace, aggregated by default at the account level.
PaidOrganicQuery	The Paid and Organic Query report provides a holistic view of your search stats across ads and organic listings at the query level. This lets you analyze strengths and gaps in your overall search presence, and gives insight into how your paid and organic search listings work together to connect your business with people searching on Google.
ParentalStatusPerformance	The Parental Status Performance report includes statistics aggregated at the parental status level, one row per parental status
Placeholder	The Placeholder Report provides statistics for feed-based ad extensions, one row per placeholder type.
PlaceholderFeedItem	The Placeholder Feed Item report includes all statistics at the feed-item level (e.g., a single sitelink).
PlacementPerformance	The Placements Performance report includes all statistics aggregated at the placement level, one row per placement.
ProductPartition	The Product Partition report provides shopping campaign statistics aggregated at the product partition (Id field) level.
SearchQueryPerformance	The Search Terms report includes all statistics aggregated at the search terms level, one row per combination of search terms.
SharedSet	The Shared Set report includes all SharedSets that can be shareable across campaigns.
SharedSetCriteria	The Shared Set Criteria report includes criteria for each SharedSet.
ShoppingPerformance	The Shopping Performance report provides shopping campaign statistics aggregated at the product (OfferId field) level.
TopContentPerformance	Retrieves TopContentPerformance report data.
UrlPerformance	The URL Performance report includes all statistics aggregated at the URL and criterion level.
UserAdDistance	The User Ad Distance Report provides statistics aggregated by the user's distance from your location extensions.
VideoPerformance	The Video Performance report includes statistics for your account's upgraded AdWords for Video campaigns.