AccountPerformance
The Account Performance report includes all statistics aggregated by default at the account level, one row per account.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccountCurrencyCode | String | Attribute | Currency | Currency for the AccountPerformance report. |
| AccountDescriptiveName | String | Attribute | Account | Account for the AccountPerformance report. |
| AccountTimeZone | String | Attribute | Time Zone | Time Zone for the AccountPerformance report. |
| CanManageClients | String | Attribute | Can Manage Clients | Can Manage Clients for the AccountPerformance report.
The allowed values are TRUE, FALSE. |
| ConversionAdjustment | String | Attribute | Conversion Adjustment | Conversion Adjustment for the AccountPerformance report.
The allowed values are TRUE, FALSE. |
| CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the AccountPerformance report. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the AccountPerformance report. |
| IsAutoTaggingEnabled | String | Attribute | Auto Tagging Enabled | Auto Tagging Enabled for the AccountPerformance report.
The allowed values are TRUE, FALSE. |
| IsTestAccount | String | Attribute | Test Account | Test Account for the AccountPerformance report.
The allowed values are TRUE, FALSE. |
| AdNetworkType1 | String | Segment | Network | Network for the AccountPerformance report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the AccountPerformance report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| ClickType | String | Segment | Click Type | Click Type for the AccountPerformance report.
The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
| ConversionAdjustmentLagBucket | String | Segment | Days To Conversion Or Adjustment | Days To Conversion Or Adjustment for the AccountPerformance report.
The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN. |
| ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the AccountPerformance report. |
| ConversionLagBucket | String | Segment | Days To Conversion | Days To Conversion for the AccountPerformance report.
The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS. |
| ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the AccountPerformance report. |
| ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the AccountPerformance report. |
| Date | Date | Segment | Day | Day for the AccountPerformance report. |
| DayOfWeek | String | Segment | Day Of Week | Day Of Week for the AccountPerformance report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
| Device | String | Segment | Device | Device for the AccountPerformance report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
| ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the AccountPerformance report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
| HourOfDay | Integer | Segment | Hour Of Day | Hour Of Day for the AccountPerformance report. |
| Month | String | Segment | Month | Month for the AccountPerformance report. |
| MonthOfYear | String | Segment | Month Of Year | Month Of Year for the AccountPerformance report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
| Quarter | String | Segment | Quarter | Quarter for the AccountPerformance report. |
| Slot | String | Segment | Top Vs Other | Top Vs Other for the AccountPerformance report.
The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN. |
| Week | String | Segment | Week | Week for the AccountPerformance report. |
| Year | Integer | Segment | Year | Year for the AccountPerformance report. |
| ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the AccountPerformance report. |
| ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the AccountPerformance report. |
| ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the AccountPerformance report. |
| ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the AccountPerformance report. |
| ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the AccountPerformance report. |
| ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the AccountPerformance report. |
| ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the AccountPerformance report. |
| AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the AccountPerformance report. |
| AllConversions | Double | Metric | All Conv | All Conv for the AccountPerformance report. |
| AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the AccountPerformance report. |
| AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the AccountPerformance report. |
| AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the AccountPerformance report. |
| AverageCpe | Double | Metric | Avg CPE | Avg CPE for the AccountPerformance report. |
| AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the AccountPerformance report. |
| AverageCpv | Double | Metric | Avg CPV | Avg CPV for the AccountPerformance report. |
| AveragePosition | Double | Metric | Avg Position | Avg Position for the AccountPerformance report. |
| Clicks | Long | Metric | Clicks | Clicks for the AccountPerformance report. |
| ContentBudgetLostImpressionShare | Double | Metric | Content Lost IS (budget) | Content Lost IS (budget) for the AccountPerformance report. |
| ContentImpressionShare | Double | Metric | Content Impr Share | Content Impr Share for the AccountPerformance report. |
| ContentRankLostImpressionShare | Double | Metric | Content Lost IS (rank) | Content Lost IS (rank) for the AccountPerformance report. |
| ConversionRate | Double | Metric | Conv Rate | Conv Rate for the AccountPerformance report. |
| Conversions | Double | Metric | Conversions | Conversions for the AccountPerformance report. |
| ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the AccountPerformance report. |
| Cost | Decimal | Metric | Cost | Cost for the AccountPerformance report. |
| CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the AccountPerformance report. |
| CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the AccountPerformance report. |
| CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the AccountPerformance report. |
| Ctr | Double | Metric | CTR | CTR for the AccountPerformance report. |
| EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the AccountPerformance report. |
| Engagements | Long | Metric | Engagements | Engagements for the AccountPerformance report. |
| Impressions | Long | Metric | Impressions | Impressions for the AccountPerformance report. |
| InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the AccountPerformance report. |
| Interactions | Long | Metric | Interactions | Interactions for the AccountPerformance report. |
| InteractionTypes | String | Metric | Interaction Types | Interaction Types for the AccountPerformance report. |
| InvalidClickRate | Double | Metric | Invalid Click Rate | Invalid Click Rate for the AccountPerformance report. |
| InvalidClicks | Long | Metric | Invalid Clicks | Invalid Clicks for the AccountPerformance report. |
| SearchBudgetLostImpressionShare | Double | Metric | Search Lost IS (budget) | Search Lost IS (budget) for the AccountPerformance report. |
| SearchExactMatchImpressionShare | Double | Metric | Search Exact Match IS | Search Exact Match IS for the AccountPerformance report. |
| SearchImpressionShare | Double | Metric | Search Impr Share | Search Impr Share for the AccountPerformance report. |
| SearchRankLostImpressionShare | Double | Metric | Search Lost IS (rank) | Search Lost IS (rank) for the AccountPerformance report. |
| ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the AccountPerformance report. |
| ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the AccountPerformance report. |
| VideoViewRate | Double | Metric | View Rate | View Rate for the AccountPerformance report. |
| VideoViews | Long | Metric | Views | Views for the AccountPerformance report. |
| ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the AccountPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |