AdPerformance
The Ad Performance report includes all statistics aggregated at the ad level, one row per ad.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccentColor | String | Attribute | Accent Color (responsive) | Accent Color (responsive) for the AdPerformance report. |
| AccountCurrencyCode | String | Attribute | Currency | Currency for the AdPerformance report. |
| AccountDescriptiveName | String | Attribute | Account | Account for the AdPerformance report. |
| AccountTimeZone | String | Attribute | Time Zone | Time Zone for the AdPerformance report. |
| AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the AdPerformance report. |
| AdGroupName | String | Attribute | Ad Group | Ad Group for the AdPerformance report. |
| AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the AdPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| AdStrengthInfo | String | Attribute | Ad Strength | Ad Strength for the AdPerformance report. |
| AdType | String | Attribute | Ad Type | Ad Type for the AdPerformance report.
The allowed values are DEPRECATED_AD, IMAGE_AD, PRODUCT_AD, TEMPLATE_AD, TEXT_AD, THIRD_PARTY_REDIRECT_AD, DYNAMIC_SEARCH_AD, CALL_ONLY_AD, EXPANDED_TEXT_AD, RESPONSIVE_DISPLAY_AD, SHOWCASE_AD, GOAL_OPTIMIZED_SHOPPING_AD, EXPANDED_DYNAMIC_SEARCH_AD, GMAIL_AD, RESPONSIVE_SEARCH_AD, MULTI_ASSET_RESPONSIVE_DISPLAY_AD, UNKNOWN. |
| AllowFlexibleColor | String | Attribute | Allow Flexible Color (responsive) | Allow Flexible Color (responsive) for the AdPerformance report.
The allowed values are TRUE, FALSE. |
| Automated | String | Attribute | Auto-applied Ad Suggestion | Auto-applied Ad Suggestion for the AdPerformance report.
The allowed values are TRUE, FALSE. |
| BaseAdGroupId | Long | Attribute | Base Ad Group ID | Base Ad Group ID for the AdPerformance report. |
| BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the AdPerformance report. |
| BusinessName | String | Attribute | Business Name | Business Name for the AdPerformance report. |
| CallOnlyPhoneNumber | String | Attribute | Call-only Ad Phone Number | Call-only Ad Phone Number for the AdPerformance report. |
| CallToActionText | String | Attribute | Call To Action Text (responsive) | Call To Action Text (responsive) for the AdPerformance report. |
| CampaignId | Long | Attribute | Campaign ID | Campaign ID for the AdPerformance report. |
| CampaignName | String | Attribute | Campaign | Campaign for the AdPerformance report. |
| CampaignStatus | String | Attribute | Campaign State | Campaign State for the AdPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| CombinedApprovalStatus | String | Attribute | Approval Status | Approval Status for the AdPerformance report.
The allowed values are UNKNOWN, APPROVED, APPROVED_LIMITED, ELIGIBLE, UNDER_REVIEW, DISAPPROVED, SITE_SUSPENDED. |
| ConversionAdjustment | String | Attribute | Conversion Adjustment | Conversion Adjustment for the AdPerformance report.
The allowed values are TRUE, FALSE. |
| CreativeDestinationUrl | String | Attribute | Destination URL | Destination URL for the AdPerformance report. |
| CreativeFinalAppUrls | String | Attribute | App Final URL | App Final URL for the AdPerformance report. |
| CreativeFinalMobileUrls | String | Attribute | Mobile Final URL | Mobile Final URL for the AdPerformance report. |
| CreativeFinalUrls | String | Attribute | Final URL | Final URL for the AdPerformance report. |
| CreativeFinalUrlSuffix | String | Attribute | Final URL Suffix | Final URL Suffix for the AdPerformance report. |
| CreativeTrackingUrlTemplate | String | Attribute | Tracking Template | Tracking Template for the AdPerformance report. |
| CreativeUrlCustomParameters | String | Attribute | Custom Parameter | Custom Parameter for the AdPerformance report. |
| CriterionType | String | Attribute | Criteria Type | Criteria Type for the AdPerformance report.
The allowed values are UNKNOWN, AD_SCHEDULE, AGE_RANGE, APP_PAYMENT_MODEL, CARRIER, CONTENT_LABEL, CUSTOM_AFFINITY, GENDER, LOCATION_GROUPS, IP_BLOCK, KEYWORD, LANGUAGE, LOCATION, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, MOBILE_DEVICE, OPERATING_SYSTEM_VERSION, PARENT, PLACEMENT, PLATFORM, PREFERRED_CONTENT, PRODUCT_PARTITION, PRODUCT_SCOPE, PROXIMITY, USER_INTEREST, USER_LIST, VERTICAL, WEBPAGE, YOUTUBE_CHANNEL, YOUTUBE_VIDEO, CUSTOM_IN_MARKET. |
| CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the AdPerformance report. |
| Description | String | Attribute | Description | Description for the AdPerformance report. |
| Description1 | String | Attribute | Description Line 1 | Description Line 1 for the AdPerformance report. |
| Description2 | String | Attribute | Description Line 2 | Description Line 2 for the AdPerformance report. |
| DevicePreference | Long | Attribute | Device Preference | Device Preference for the AdPerformance report. |
| DisplayUrl | String | Attribute | Display URL | Display URL for the AdPerformance report. |
| EnhancedDisplayCreativeLandscapeLogoImageMediaId | Long | Attribute | Landscape Logo ID (responsive) | Landscape Logo ID (responsive) for the AdPerformance report. |
| EnhancedDisplayCreativeLogoImageMediaId | Long | Attribute | Logo ID (responsive) | Logo ID (responsive) for the AdPerformance report. |
| EnhancedDisplayCreativeMarketingImageMediaId | Long | Attribute | Image ID (responsive) | Image ID (responsive) for the AdPerformance report. |
| EnhancedDisplayCreativeMarketingImageSquareMediaId | Long | Attribute | Square Image ID (responsive) | Square Image ID (responsive) for the AdPerformance report. |
| ExpandedDynamicSearchCreativeDescription2 | String | Attribute | Expanded Dynamic Search Ad Description 2 | Expanded Dynamic Search Ad Description 2 for the AdPerformance report. |
| ExpandedTextAdDescription2 | String | Attribute | Expanded Text Ad Description 2 | Expanded Text Ad Description 2 for the AdPerformance report. |
| ExpandedTextAdHeadlinePart3 | String | Attribute | Expanded Text Ad Headline 3 | Expanded Text Ad Headline 3 for the AdPerformance report. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the AdPerformance report. |
| FormatSetting | String | Attribute | Ad Format Preference (responsive) | Ad Format Preference (responsive) for the AdPerformance report.
The allowed values are UNKNOWN, ALL_FORMATS, NON_NATIVE, NATIVE. |
| GmailCreativeHeaderImageMediaId | Long | Attribute | Gmail Ad Header Image Media Id | Gmail Ad Header Image Media Id for the AdPerformance report. |
| GmailCreativeLogoImageMediaId | Long | Attribute | Gmail Ad Logo Image Media Id | Gmail Ad Logo Image Media Id for the AdPerformance report. |
| GmailCreativeMarketingImageMediaId | Long | Attribute | Gmail Ad Marketing Image Media Id | Gmail Ad Marketing Image Media Id for the AdPerformance report. |
| GmailTeaserBusinessName | String | Attribute | Gmail Ad Business Name | Gmail Ad Business Name for the AdPerformance report. |
| GmailTeaserDescription | String | Attribute | Gmail Ad Description | Gmail Ad Description for the AdPerformance report. |
| GmailTeaserHeadline | String | Attribute | Gmail Ad Headline | Gmail Ad Headline for the AdPerformance report. |
| Headline | String | Attribute | Ad | Ad for the AdPerformance report. |
| HeadlinePart1 | String | Attribute | Headline 1 | Headline 1 for the AdPerformance report. |
| HeadlinePart2 | String | Attribute | Headline 2 | Headline 2 for the AdPerformance report. |
| Id | Long | Attribute | Ad ID | Ad ID for the AdPerformance report. |
| ImageAdUrl | String | Attribute | Image Ad URL | Image Ad URL for the AdPerformance report. |
| ImageCreativeImageHeight | Integer | Attribute | Image Height | Image Height for the AdPerformance report. |
| ImageCreativeImageWidth | Integer | Attribute | Image Width | Image Width for the AdPerformance report. |
| ImageCreativeMimeType | String | Attribute | Image Mime Type | Image Mime Type for the AdPerformance report. |
| ImageCreativeName | String | Attribute | Image Ad Name | Image Ad Name for the AdPerformance report. |
| IsNegative | String | Attribute | Is Negative | Is Negative for the AdPerformance report.
The allowed values are TRUE, FALSE. |
| LabelIds | String | Attribute | Label IDs | Label IDs for the AdPerformance report. |
| Labels | String | Attribute | Labels | Labels for the AdPerformance report. |
| LongHeadline | String | Attribute | Long Headline | Long Headline for the AdPerformance report. |
| MainColor | String | Attribute | Main Color (responsive) | Main Color (responsive) for the AdPerformance report. |
| MarketingImageCallToActionText | String | Attribute | Gmail Ad Marketing Image Call To Action Text | Gmail Ad Marketing Image Call To Action Text for the AdPerformance report. |
| MarketingImageCallToActionTextColor | String | Attribute | Gmail Ad Marketing Image Call To Action Text Color | Gmail Ad Marketing Image Call To Action Text Color for the AdPerformance report. |
| MarketingImageDescription | String | Attribute | Gmail Ad Marketing Image Description | Gmail Ad Marketing Image Description for the AdPerformance report. |
| MarketingImageHeadline | String | Attribute | Gmail Ad Marketing Image Headline | Gmail Ad Marketing Image Headline for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdAccentColor | String | Attribute | Accent Color (multi Asset Responsive Display) | Accent Color (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdAllowFlexibleColor | String | Attribute | Allow Flexible Color (multi Asset Responsive Display) | Allow Flexible Color (multi Asset Responsive Display) for the AdPerformance report.
The allowed values are TRUE, FALSE. |
| MultiAssetResponsiveDisplayAdBusinessName | String | Attribute | Business Name (multi Asset Responsive Display) | Business Name (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdCallToActionText | String | Attribute | Call To Action Text (multi Asset Responsive Display) | Call To Action Text (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdDescriptions | String | Attribute | Descriptions (multi Asset Responsive Display) | Descriptions (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix | String | Attribute | Price Prefix (multi Asset Responsive Display) | Price Prefix (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdDynamicSettingsPromoText | String | Attribute | Promotion Text (multi Asset Responsive Display) | Promotion Text (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdFormatSetting | String | Attribute | Ad Format Preference (multi Asset Responsive Display) | Ad Format Preference (multi Asset Responsive Display) for the AdPerformance report.
The allowed values are UNKNOWN, ALL_FORMATS, NON_NATIVE, NATIVE. |
| MultiAssetResponsiveDisplayAdHeadlines | String | Attribute | Headlines (multi Asset Responsive Display) | Headlines (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdLandscapeLogoImages | String | Attribute | Landscape Logos (multi Asset Responsive Display) | Landscape Logos (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdLogoImages | String | Attribute | Logos (multi Asset Responsive Display) | Logos (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdLongHeadline | String | Attribute | Long Headline (multi Asset Responsive Display) | Long Headline (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdMainColor | String | Attribute | Main Color (multi Asset Responsive Display) | Main Color (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdMarketingImages | String | Attribute | Images (multi Asset Responsive Display) | Images (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdSquareMarketingImages | String | Attribute | Square Images (multi Asset Responsive Display) | Square Images (multi Asset Responsive Display) for the AdPerformance report. |
| MultiAssetResponsiveDisplayAdYouTubeVideos | String | Attribute | Youtube Videos (multi Asset Responsive Display) | Youtube Videos (multi Asset Responsive Display) for the AdPerformance report. |
| Path1 | String | Attribute | Path 1 | Path 1 for the AdPerformance report. |
| Path2 | String | Attribute | Path 2 | Path 2 for the AdPerformance report. |
| PolicySummary | String | Attribute | Policy | Policy for the AdPerformance report. |
| PricePrefix | String | Attribute | Price Prefix (responsive) | Price Prefix (responsive) for the AdPerformance report. |
| PromoText | String | Attribute | Promotion Text (responsive) | Promotion Text (responsive) for the AdPerformance report. |
| ResponsiveSearchAdDescriptions | String | Attribute | Responsive Search Ad Descriptions | Responsive Search Ad Descriptions for the AdPerformance report. |
| ResponsiveSearchAdHeadlines | String | Attribute | Responsive Search Ad Headlines | Responsive Search Ad Headlines for the AdPerformance report. |
| ResponsiveSearchAdPath1 | String | Attribute | Responsive Search Ad Path 1 | Responsive Search Ad Path 1 for the AdPerformance report. |
| ResponsiveSearchAdPath2 | String | Attribute | Responsive Search Ad Path 2 | Responsive Search Ad Path 2 for the AdPerformance report. |
| ShortHeadline | String | Attribute | Short Headline | Short Headline for the AdPerformance report. |
| Status | String | Attribute | Ad State | Ad State for the AdPerformance report.
The allowed values are ENABLED, PAUSED, DISABLED. |
| SystemManagedEntitySource | String | Attribute | System Managed Entity Source | System Managed Entity Source for the AdPerformance report.
The allowed values are UNKNOWN, AD_VARIATIONS. |
| AdNetworkType1 | String | Segment | Network | Network for the AdPerformance report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the AdPerformance report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| ClickType | String | Segment | Click Type | Click Type for the AdPerformance report.
The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
| ConversionAdjustmentLagBucket | String | Segment | Days To Conversion Or Adjustment | Days To Conversion Or Adjustment for the AdPerformance report.
The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN. |
| ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the AdPerformance report. |
| ConversionLagBucket | String | Segment | Days To Conversion | Days To Conversion for the AdPerformance report.
The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS. |
| ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the AdPerformance report. |
| ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the AdPerformance report. |
| CriterionId | Long | Segment | Keyword ID | Keyword ID for the AdPerformance report. |
| Date | Date | Segment | Day | Day for the AdPerformance report. |
| DayOfWeek | String | Segment | Day Of Week | Day Of Week for the AdPerformance report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
| Device | String | Segment | Device | Device for the AdPerformance report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
| ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the AdPerformance report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
| Month | String | Segment | Month | Month for the AdPerformance report. |
| MonthOfYear | String | Segment | Month Of Year | Month Of Year for the AdPerformance report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
| Quarter | String | Segment | Quarter | Quarter for the AdPerformance report. |
| Slot | String | Segment | Top Vs Other | Top Vs Other for the AdPerformance report.
The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN. |
| Week | String | Segment | Week | Week for the AdPerformance report. |
| Year | Integer | Segment | Year | Year for the AdPerformance report. |
| AbsoluteTopImpressionPercentage | Double | Metric | Impr Abs Top | The percent of add impressions shown as the very first ad. |
| ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the AdPerformance report. |
| ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the AdPerformance report. |
| ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the AdPerformance report. |
| ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the AdPerformance report. |
| ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the AdPerformance report. |
| ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the AdPerformance report. |
| ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the AdPerformance report. |
| AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the AdPerformance report. |
| AllConversions | Double | Metric | All Conv | All Conv for the AdPerformance report. |
| AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the AdPerformance report. |
| AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the AdPerformance report. |
| AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the AdPerformance report. |
| AverageCpe | Double | Metric | Avg CPE | Avg CPE for the AdPerformance report. |
| AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the AdPerformance report. |
| AverageCpv | Double | Metric | Avg CPV | Avg CPV for the AdPerformance report. |
| AveragePageviews | Double | Metric | Pages Per Session | Pages Per Session for the AdPerformance report. |
| AveragePosition | Double | Metric | Avg Position | Avg Position for the AdPerformance report. |
| AverageTimeOnSite | Double | Metric | Avg Session Duration (seconds) | Avg Session Duration (seconds) for the AdPerformance report. |
| BounceRate | Double | Metric | Bounce Rate | Bounce Rate for the AdPerformance report. |
| ClickAssistedConversions | Long | Metric | Click Assisted Conv | Click Assisted Conv for the AdPerformance report. |
| ClickAssistedConversionsOverLastClickConversions | Double | Metric | Click Assisted Conv Per Last Click Conv | Click Assisted Conv Per Last Click Conv for the AdPerformance report. |
| ClickAssistedConversionValue | Double | Metric | Click Assisted Conv Value | Click Assisted Conv Value for the AdPerformance report. |
| Clicks | Long | Metric | Clicks | Clicks for the AdPerformance report. |
| ConversionRate | Double | Metric | Conv Rate | Conv Rate for the AdPerformance report. |
| Conversions | Double | Metric | Conversions | Conversions for the AdPerformance report. |
| ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the AdPerformance report. |
| Cost | Decimal | Metric | Cost | Cost for the AdPerformance report. |
| CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the AdPerformance report. |
| CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the AdPerformance report. |
| CostPerCurrentModelAttributedConversion | Double | Metric | Cost Per Conv (current Model) | Cost Per Conv (current Model) for the AdPerformance report. |
| CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the AdPerformance report. |
| Ctr | Double | Metric | CTR | CTR for the AdPerformance report. |
| CurrentModelAttributedConversions | Double | Metric | Conversions (current Model) | Conversions (current Model) for the AdPerformance report. |
| CurrentModelAttributedConversionValue | Double | Metric | Conv Value (current Model) | Conv Value (current Model) for the AdPerformance report. |
| EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the AdPerformance report. |
| Engagements | Long | Metric | Engagements | Engagements for the AdPerformance report. |
| GmailForwards | Long | Metric | Gmail Forwards | Gmail Forwards for the AdPerformance report. |
| GmailSaves | Long | Metric | Gmail Saves | Gmail Saves for the AdPerformance report. |
| GmailSecondaryClicks | Long | Metric | Gmail Clicks To Website | Gmail Clicks To Website for the AdPerformance report. |
| ImpressionAssistedConversions | Long | Metric | Impr Assisted Conv | Impr Assisted Conv for the AdPerformance report. |
| ImpressionAssistedConversionsOverLastClickConversions | Double | Metric | Impr Assisted Conv Per Last Click Conv | Impr Assisted Conv Per Last Click Conv for the AdPerformance report. |
| ImpressionAssistedConversionValue | Double | Metric | Impr Assisted Conv Value | Impr Assisted Conv Value for the AdPerformance report. |
| Impressions | Long | Metric | Impressions | Impressions for the AdPerformance report. |
| InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the AdPerformance report. |
| Interactions | Long | Metric | Interactions | Interactions for the AdPerformance report. |
| InteractionTypes | String | Metric | Interaction Types | Interaction Types for the AdPerformance report. |
| PercentNewVisitors | Double | Metric | Percent New Sessions | Percent New Sessions for the AdPerformance report. |
| TopImpressionPercentage | Double | Metric | Impr Top | The percent of add impressions that are shown anywhere above the organic search results. |
| ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the AdPerformance report. |
| ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the AdPerformance report. |
| ValuePerCurrentModelAttributedConversion | Double | Metric | Value Per Conv (current Model) | Value Per Conv (current Model) for the AdPerformance report. |
| VideoQuartile100Rate | Double | Metric | Video Played To 100Percent | Video Played To 100Percent for the AdPerformance report. |
| VideoQuartile25Rate | Double | Metric | Video Played To 25Percent | Video Played To 25Percent for the AdPerformance report. |
| VideoQuartile50Rate | Double | Metric | Video Played To 50Percent | Video Played To 50Percent for the AdPerformance report. |
| VideoQuartile75Rate | Double | Metric | Video Played To 75Percent | Video Played To 75Percent for the AdPerformance report. |
| VideoViewRate | Double | Metric | View Rate | View Rate for the AdPerformance report. |
| VideoViews | Long | Metric | Views | Views for the AdPerformance report. |
| ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the AdPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |