BudgetPerformance
The Budget Performance report includes all statistics aggregated by default at the budget level, one row per budget.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccountDescriptiveName | String | Attribute | Account | Account for the BudgetPerformance report. |
| Amount | Decimal | Attribute | Budget | Budget for the BudgetPerformance report. |
| BudgetId | Long | Attribute | Budget ID | Budget ID for the BudgetPerformance report. |
| BudgetName | String | Attribute | Budget Name | Budget Name for the BudgetPerformance report. |
| BudgetReferenceCount | Integer | Attribute | # Campaigns | # Campaigns for the BudgetPerformance report. |
| BudgetStatus | String | Attribute | Budget State | Budget State for the BudgetPerformance report.
The allowed values are ENABLED, REMOVED, UNKNOWN. |
| DeliveryMethod | String | Attribute | Delivery Method | Delivery Method for the BudgetPerformance report. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the BudgetPerformance report. |
| HasRecommendedBudget | String | Attribute | Has Recommended Budget | Has Recommended Budget for the BudgetPerformance report.
The allowed values are TRUE, FALSE. |
| IsBudgetExplicitlyShared | String | Attribute | Explicitly Shared | Explicitly Shared for the BudgetPerformance report.
The allowed values are TRUE, FALSE. |
| Period | String | Attribute | Budget Period | Budget Period for the BudgetPerformance report. |
| RecommendedBudgetAmount | Decimal | Attribute | Recommended Budget Amount | Recommended Budget Amount for the BudgetPerformance report. |
| TotalAmount | Decimal | Attribute | Total Budget Amount | Total Budget Amount for the BudgetPerformance report. |
| AssociatedCampaignId | Long | Segment | Campaign ID | Campaign ID for the BudgetPerformance report. |
| AssociatedCampaignName | String | Segment | Campaign | Campaign for the BudgetPerformance report. |
| AssociatedCampaignStatus | String | Segment | Campaign State | Campaign State for the BudgetPerformance report.
The allowed values are ENABLED, PAUSED, REMOVED, UNKNOWN. |
| BudgetCampaignAssociationStatus | String | Segment | Budget Usage | Budget Usage for the BudgetPerformance report.
The allowed values are ENABLED, REMOVED, UNKNOWN. |
| ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the BudgetPerformance report. |
| ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the BudgetPerformance report. |
| ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the BudgetPerformance report. |
| ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the BudgetPerformance report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
| AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the BudgetPerformance report. |
| AllConversions | Double | Metric | All Conv | All Conv for the BudgetPerformance report. |
| AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the BudgetPerformance report. |
| AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the BudgetPerformance report. |
| AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the BudgetPerformance report. |
| AverageCpe | Double | Metric | Avg CPE | Avg CPE for the BudgetPerformance report. |
| AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the BudgetPerformance report. |
| AverageCpv | Double | Metric | Avg CPV | Avg CPV for the BudgetPerformance report. |
| AveragePosition | Double | Metric | Avg Position | Avg Position for the BudgetPerformance report. |
| Clicks | Long | Metric | Clicks | Clicks for the BudgetPerformance report. |
| ConversionRate | Double | Metric | Conv Rate | Conv Rate for the BudgetPerformance report. |
| Conversions | Double | Metric | Conversions | Conversions for the BudgetPerformance report. |
| ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the BudgetPerformance report. |
| Cost | Decimal | Metric | Cost | Cost for the BudgetPerformance report. |
| CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the BudgetPerformance report. |
| CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the BudgetPerformance report. |
| CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the BudgetPerformance report. |
| Ctr | Double | Metric | CTR | CTR for the BudgetPerformance report. |
| EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the BudgetPerformance report. |
| Engagements | Long | Metric | Engagements | Engagements for the BudgetPerformance report. |
| Impressions | Long | Metric | Impressions | Impressions for the BudgetPerformance report. |
| InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the BudgetPerformance report. |
| Interactions | Long | Metric | Interactions | Interactions for the BudgetPerformance report. |
| InteractionTypes | String | Metric | Interaction Types | Interaction Types for the BudgetPerformance report. |
| RecommendedBudgetEstimatedChangeInWeeklyClicks | Long | Metric | Estimated Change In Weekly Clicks At Recommended Budget | Estimated Change In Weekly Clicks At Recommended Budget for the BudgetPerformance report. |
| RecommendedBudgetEstimatedChangeInWeeklyCost | Decimal | Metric | Estimated Change In Weekly Cost At Recommended Budget | Estimated Change In Weekly Cost At Recommended Budget for the BudgetPerformance report. |
| RecommendedBudgetEstimatedChangeInWeeklyInteractions | Long | Metric | Estimated Change In Weekly Interactions At Recommended Budget | Estimated Change In Weekly Interactions At Recommended Budget for the BudgetPerformance report. |
| RecommendedBudgetEstimatedChangeInWeeklyViews | Long | Metric | Estimated Change In Weekly Views At Recommended Budget | Estimated Change In Weekly Views At Recommended Budget for the BudgetPerformance report. |
| ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the BudgetPerformance report. |
| ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the BudgetPerformance report. |
| VideoViewRate | Double | Metric | View Rate | View Rate for the BudgetPerformance report. |
| VideoViews | Long | Metric | Views | Views for the BudgetPerformance report. |
| ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the BudgetPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |