ClickPerformance
The Click Performance report includes stats aggregated at each click level, and includes both valid and invalid clicks. The KeywordId field will return any criteria that triggered the click, not just keywords.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccountDescriptiveName | String | Attribute | Account | Account for the ClickPerformance report. |
| AdFormat | String | Attribute | Ad Type | Ad Type for the ClickPerformance report.
The allowed values are UNKNOWN, TEXT, IMAGE, DYNAMIC_IMAGE, FLASH, VIDEO, HTML, AUDIO, COMPOSITE, PRINT. |
| AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the ClickPerformance report. |
| AdGroupName | String | Attribute | Ad Group | Ad Group for the ClickPerformance report. |
| AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the ClickPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| AdNetworkType1 | String | Attribute | Network | Network for the ClickPerformance report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| AdNetworkType2 | String | Attribute | Network (with Search Partners) | Network (with Search Partners) for the ClickPerformance report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| AdVariationControlTrialArmId | Long | Attribute | Ad Variation Control Trial Arm ID | Ad Variation Control Trial Arm ID for the ClickPerformance report. |
| AdVariationTreatmentTrialArmId | Long | Attribute | Ad Variation Treatment Trial Arm ID | Ad Variation Treatment Trial Arm ID for the ClickPerformance report. |
| AdVariationTrialId | Long | Attribute | Ad Variation Trial ID | Ad Variation Trial ID for the ClickPerformance report. |
| AoiCityCriteriaId | Integer | Attribute | City (Location Of Interest) | City (Location Of Interest) for the ClickPerformance report. |
| AoiCountryCriteriaId | Integer | Attribute | Country Per Territory (Location Of Interest) | Country Per Territory (Location Of Interest) for the ClickPerformance report. |
| AoiMetroCriteriaId | Integer | Attribute | Metro Area (Location Of Interest) | Metro Area (Location Of Interest) for the ClickPerformance report. |
| AoiMostSpecificTargetId | Long | Attribute | Most Specific Location Target (Location Of Interest) | Most Specific Location Target (Location Of Interest) for the ClickPerformance report. |
| AoiRegionCriteriaId | Integer | Attribute | Region (Location Of Interest) | Region (Location Of Interest) for the ClickPerformance report. |
| CampaignId | Long | Attribute | Campaign ID | Campaign ID for the ClickPerformance report. |
| CampaignLocationTargetId | Long | Attribute | Campaign Location Target | Campaign Location Target for the ClickPerformance report. |
| CampaignName | String | Attribute | Campaign | Campaign for the ClickPerformance report. |
| CampaignStatus | String | Attribute | Campaign State | Campaign State for the ClickPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| Clicks | Long | Attribute | Clicks | Clicks for the ClickPerformance report. |
| ClickType | String | Attribute | Click Type | Click Type for the ClickPerformance report.
The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
| CreativeId | Long | Attribute | Ad ID | Ad ID for the ClickPerformance report. |
| CriteriaId | Long | Attribute | Keyword ID | Keyword ID for the ClickPerformance report. |
| CriteriaParameters | String | Attribute | Keyword Per Placement | Keyword Per Placement for the ClickPerformance report. |
| Date | Date | Attribute | Day | Day for the ClickPerformance report. |
| Device | String | Attribute | Device | Device for the ClickPerformance report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the ClickPerformance report. |
| GclId | String | Attribute | Google Click ID | Google Click ID for the ClickPerformance report. |
| KeywordMatchType | String | Attribute | Match Type | Match Type for the ClickPerformance report.
The allowed values are UNKNOWN, EXACT, PHRASE, BROAD. |
| LopCityCriteriaId | Integer | Attribute | City (Physical Location) | City (Physical Location) for the ClickPerformance report. |
| LopCountryCriteriaId | Integer | Attribute | Country Per Territory (Physical Location) | Country Per Territory (Physical Location) for the ClickPerformance report. |
| LopMetroCriteriaId | Integer | Attribute | Metro Area (Physical Location) | Metro Area (Physical Location) for the ClickPerformance report. |
| LopMostSpecificTargetId | Long | Attribute | Most Specific Location Target (Physical Location) | Most Specific Location Target (Physical Location) for the ClickPerformance report. |
| LopRegionCriteriaId | Integer | Attribute | Region (Physical Location) | Region (Physical Location) for the ClickPerformance report. |
| MonthOfYear | String | Attribute | Month Of Year | Month Of Year for the ClickPerformance report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
| Page | Integer | Attribute | Page | Page for the ClickPerformance report. |
| Slot | String | Attribute | Top Vs Other | Top Vs Other for the ClickPerformance report.
The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN. |
| UserListId | Long | Attribute | User List ID | User List ID for the ClickPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |