CreativeConversion

Free clicks are interactions that take place before a clickthrough for video ads, display ads, product extensions and location extensions, interactions like a Video play or a Get directions.

Columns

Name Type Behavior DisplayName Description
AccountCurrencyCode String Attribute Currency Currency for the CreativeConversion report.
AccountDescriptiveName String Attribute Account Account for the CreativeConversion report.
AccountTimeZone String Attribute Time Zone Time Zone for the CreativeConversion report.
AdGroupId Long Attribute Ad Group ID Ad Group ID for the CreativeConversion report.
AdGroupName String Attribute Ad Group Ad Group for the CreativeConversion report.
AdGroupStatus String Attribute Ad Group State Ad Group State for the CreativeConversion report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CampaignId Long Attribute Campaign ID Campaign ID for the CreativeConversion report.
CampaignName String Attribute Campaign Campaign for the CreativeConversion report.
CampaignStatus String Attribute Campaign State Campaign State for the CreativeConversion report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CreativeId Long Attribute Ad ID Ad ID for the CreativeConversion report.
CriteriaParameters String Attribute Keyword Per Placement Keyword Per Placement for the CreativeConversion report.
CriteriaTypeName String Attribute Match Type Match Type for the CreativeConversion report.
CriterionId Long Attribute Keyword ID Keyword ID for the CreativeConversion report.
CustomerDescriptiveName String Attribute Client Name Client Name for the CreativeConversion report.
ExternalCustomerId Long Attribute Customer ID Customer ID for the CreativeConversion report.
AdNetworkType1 String Segment Network Network for the CreativeConversion report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2 String Segment Network (with Search Partners) Network (with Search Partners) for the CreativeConversion report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ConversionTrackerId Long Segment Free Click Type Free Click Type for the CreativeConversion report.
Date Date Segment Day Day for the CreativeConversion report.
DayOfWeek String Segment Day Of Week Day Of Week for the CreativeConversion report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Month String Segment Month Month for the CreativeConversion report.
Quarter String Segment Quarter Quarter for the CreativeConversion report.
Week String Segment Week Week for the CreativeConversion report.
Year Integer Segment Year Year for the CreativeConversion report.
CreativeConversionRate Double Metric Free Click Rate Free Click Rate for the CreativeConversion report.
CreativeConversions Long Metric Free Clicks Free Clicks for the CreativeConversion report.
Impressions Long Metric Impressions Impressions for the CreativeConversion report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
StartDate String Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate String End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.