KeywordlessCategory
The Keywordless Category Performance report includes keywordless ads (dynamic search ads) statistics aggregated by category.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccountCurrencyCode | String | Attribute | Currency | Currency for the KeywordlessCategory report. |
| AccountDescriptiveName | String | Attribute | Account | Account for the KeywordlessCategory report. |
| AccountTimeZone | String | Attribute | Time Zone | Time Zone for the KeywordlessCategory report. |
| AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the KeywordlessCategory report. |
| AdGroupName | String | Attribute | Ad Group | Ad Group for the KeywordlessCategory report. |
| AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the KeywordlessCategory report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| CampaignId | Long | Attribute | Campaign ID | Campaign ID for the KeywordlessCategory report. |
| CampaignName | String | Attribute | Campaign | Campaign for the KeywordlessCategory report. |
| CampaignStatus | String | Attribute | Campaign State | Campaign State for the KeywordlessCategory report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| Category0 | String | Attribute | Top Level Categories | Top Level Categories for the KeywordlessCategory report. |
| Category1 | String | Attribute | First Level Sub-categories | First Level Sub-categories for the KeywordlessCategory report. |
| Category2 | String | Attribute | Second Level Sub-categories | Second Level Sub-categories for the KeywordlessCategory report. |
| CriterionId | Long | Attribute | Keyword ID | Keyword ID for the KeywordlessCategory report. |
| CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the KeywordlessCategory report. |
| Domain | String | Attribute | Domain | Domain for the KeywordlessCategory report. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the KeywordlessCategory report. |
| ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the KeywordlessCategory report. |
| ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the KeywordlessCategory report. |
| ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the KeywordlessCategory report. |
| Date | Date | Segment | Day | Day for the KeywordlessCategory report. |
| DayOfWeek | String | Segment | Day Of Week | Day Of Week for the KeywordlessCategory report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
| ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the KeywordlessCategory report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
| Month | String | Segment | Month | Month for the KeywordlessCategory report. |
| MonthOfYear | String | Segment | Month Of Year | Month Of Year for the KeywordlessCategory report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
| Quarter | String | Segment | Quarter | Quarter for the KeywordlessCategory report. |
| Week | String | Segment | Week | Week for the KeywordlessCategory report. |
| Year | Integer | Segment | Year | Year for the KeywordlessCategory report. |
| AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the KeywordlessCategory report. |
| AllConversions | Double | Metric | All Conv | All Conv for the KeywordlessCategory report. |
| AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the KeywordlessCategory report. |
| AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the KeywordlessCategory report. |
| AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the KeywordlessCategory report. |
| Clicks | Long | Metric | Clicks | Clicks for the KeywordlessCategory report. |
| ConversionRate | Double | Metric | Conv Rate | Conv Rate for the KeywordlessCategory report. |
| Conversions | Double | Metric | Conversions | Conversions for the KeywordlessCategory report. |
| ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the KeywordlessCategory report. |
| Cost | Decimal | Metric | Cost | Cost for the KeywordlessCategory report. |
| CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the KeywordlessCategory report. |
| CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the KeywordlessCategory report. |
| CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the KeywordlessCategory report. |
| Ctr | Double | Metric | CTR | CTR for the KeywordlessCategory report. |
| Impressions | Long | Metric | Impressions | Impressions for the KeywordlessCategory report. |
| ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the KeywordlessCategory report. |
| ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the KeywordlessCategory report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |