ShoppingPerformance
The Shopping Performance report provides shopping campaign statistics aggregated at the product (OfferId field) level.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccountDescriptiveName | String | Attribute | Account | Account for the ShoppingPerformance report. |
| AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the ShoppingPerformance report. |
| AdGroupName | String | Attribute | Ad Group | Ad Group for the ShoppingPerformance report. |
| AggregatorId | Long | Attribute | MCA Id | MCA Id for the ShoppingPerformance report. |
| Brand | String | Attribute | Brand | Brand for the ShoppingPerformance report. |
| CampaignId | Long | Attribute | Campaign ID | Campaign ID for the ShoppingPerformance report. |
| CampaignName | String | Attribute | Campaign | Campaign for the ShoppingPerformance report. |
| CategoryL1 | String | Attribute | Category (1st Level) | Category (1st Level) for the ShoppingPerformance report. |
| CategoryL2 | String | Attribute | Category (2nd Level) | Category (2nd Level) for the ShoppingPerformance report. |
| CategoryL3 | String | Attribute | Category (3rd Level) | Category (3rd Level) for the ShoppingPerformance report. |
| CategoryL4 | String | Attribute | Category (4th Level) | Category (4th Level) for the ShoppingPerformance report. |
| CategoryL5 | String | Attribute | Category (5th Level) | Category (5th Level) for the ShoppingPerformance report. |
| CountryCriteriaId | Integer | Attribute | Country Per Territory | Country Per Territory for the ShoppingPerformance report. |
| CustomAttribute0 | String | Attribute | Custom Label 0 | Custom Label 0 for the ShoppingPerformance report. |
| CustomAttribute1 | String | Attribute | Custom Label 1 | Custom Label 1 for the ShoppingPerformance report. |
| CustomAttribute2 | String | Attribute | Custom Label 2 | Custom Label 2 for the ShoppingPerformance report. |
| CustomAttribute3 | String | Attribute | Custom Label 3 | Custom Label 3 for the ShoppingPerformance report. |
| CustomAttribute4 | String | Attribute | Custom Label 4 | Custom Label 4 for the ShoppingPerformance report. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the ShoppingPerformance report. |
| LanguageCriteriaId | Integer | Attribute | Language | Language for the ShoppingPerformance report. |
| MerchantId | Long | Attribute | MC Id | MC Id for the ShoppingPerformance report. |
| OfferId | String | Attribute | Item Id | Item Id for the ShoppingPerformance report. |
| ProductTitle | String | Attribute | Product Title | Product Title for the ShoppingPerformance report. |
| ProductTypeL1 | String | Attribute | Product Type (1st Level) | Product Type (1st Level) for the ShoppingPerformance report. |
| ProductTypeL2 | String | Attribute | Product Type (2nd Level) | Product Type (2nd Level) for the ShoppingPerformance report. |
| ProductTypeL3 | String | Attribute | Product Type (3rd Level) | Product Type (3rd Level) for the ShoppingPerformance report. |
| ProductTypeL4 | String | Attribute | Product Type (4th Level) | Product Type (4th Level) for the ShoppingPerformance report. |
| ProductTypeL5 | String | Attribute | Product Type (5th Level) | Product Type (5th Level) for the ShoppingPerformance report. |
| StoreId | String | Attribute | Store Id | Store Id for the ShoppingPerformance report. |
| AdGroupStatus | String | Segment | Ad Group State | Ad Group State for the ShoppingPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| AdNetworkType1 | String | Segment | Network | Network for the ShoppingPerformance report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the ShoppingPerformance report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| CampaignStatus | String | Segment | Campaign State | Campaign State for the ShoppingPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| Channel | String | Segment | Channel | Channel for the ShoppingPerformance report.
The allowed values are UNKNOWN, ONLINE, LOCAL. |
| ChannelExclusivity | String | Segment | Channel Exclusivity | Channel Exclusivity for the ShoppingPerformance report.
The allowed values are UNKNOWN, SINGLE_CHANNEL, MULTI_CHANNEL. |
| ClickType | String | Segment | Click Type | Click Type for the ShoppingPerformance report.
The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
| ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the ShoppingPerformance report. |
| ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the ShoppingPerformance report. |
| ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the ShoppingPerformance report. |
| Date | Date | Segment | Day | Day for the ShoppingPerformance report. |
| DayOfWeek | String | Segment | Day Of Week | Day Of Week for the ShoppingPerformance report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
| Device | String | Segment | Device | Device for the ShoppingPerformance report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
| ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the ShoppingPerformance report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
| Month | String | Segment | Month | Month for the ShoppingPerformance report. |
| ProductCondition | String | Segment | Condition | Condition for the ShoppingPerformance report.
The allowed values are UNKNOWN, NEW, REFURBISHED, USED. |
| Quarter | String | Segment | Quarter | Quarter for the ShoppingPerformance report. |
| Week | String | Segment | Week | Week for the ShoppingPerformance report. |
| Year | Integer | Segment | Year | Year for the ShoppingPerformance report. |
| AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the ShoppingPerformance report. |
| AllConversions | Double | Metric | All Conv | All Conv for the ShoppingPerformance report. |
| AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the ShoppingPerformance report. |
| AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the ShoppingPerformance report. |
| Clicks | Long | Metric | Clicks | Clicks for the ShoppingPerformance report. |
| ConversionRate | Double | Metric | Conv Rate | Conv Rate for the ShoppingPerformance report. |
| Conversions | Double | Metric | Conversions | Conversions for the ShoppingPerformance report. |
| ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the ShoppingPerformance report. |
| Cost | Decimal | Metric | Cost | Cost for the ShoppingPerformance report. |
| CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the ShoppingPerformance report. |
| CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the ShoppingPerformance report. |
| CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the ShoppingPerformance report. |
| Ctr | Double | Metric | CTR | CTR for the ShoppingPerformance report. |
| Impressions | Long | Metric | Impressions | Impressions for the ShoppingPerformance report. |
| SearchAbsoluteTopImpressionShare | Double | Metric | Search Abs Top IS | Search Abs Top IS for the ShoppingPerformance report. |
| SearchClickShare | Double | Metric | Click Share | Click Share for the ShoppingPerformance report. |
| SearchImpressionShare | Double | Metric | Search Impr Share | Search Impr Share for the ShoppingPerformance report. |
| ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the ShoppingPerformance report. |
| ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the ShoppingPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |