UrlPerformance
The URL Performance report includes all statistics aggregated at the URL and criterion level.
Columns
| Name | Type | Behavior | DisplayName | Description |
| AccountCurrencyCode | String | Attribute | Currency | Currency for the UrlPerformance report. |
| AccountDescriptiveName | String | Attribute | Account | Account for the UrlPerformance report. |
| AccountTimeZone | String | Attribute | Time Zone | Time Zone for the UrlPerformance report. |
| AdGroupCriterionStatus | String | Attribute | Keyword Per Placement State | Keyword Per Placement State for the UrlPerformance report.
The allowed values are ENABLED, REMOVED, PAUSED. |
| AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the UrlPerformance report. |
| AdGroupName | String | Attribute | Ad Group | Ad Group for the UrlPerformance report. |
| AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the UrlPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| CampaignId | Long | Attribute | Campaign ID | Campaign ID for the UrlPerformance report. |
| CampaignName | String | Attribute | Campaign | Campaign for the UrlPerformance report. |
| CampaignStatus | String | Attribute | Campaign State | Campaign State for the UrlPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
| CriteriaParameters | String | Attribute | Keyword Per Placement | Keyword Per Placement for the UrlPerformance report. |
| CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the UrlPerformance report. |
| DisplayName | String | Attribute | Criteria Display Name | Criteria Display Name for the UrlPerformance report. |
| Domain | String | Attribute | Domain | Domain for the UrlPerformance report. |
| ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the UrlPerformance report. |
| IsBidOnPath | String | Attribute | Added | Added for the UrlPerformance report. |
| IsPathExcluded | String | Attribute | Excluded | Excluded for the UrlPerformance report. |
| Url | String | Attribute | URL | URL for the UrlPerformance report. |
| AdFormat | String | Segment | Ad Type | Ad Type for the UrlPerformance report.
The allowed values are UNKNOWN, TEXT, IMAGE, DYNAMIC_IMAGE, FLASH, VIDEO, HTML, AUDIO, COMPOSITE, PRINT. |
| AdNetworkType1 | String | Segment | Network | Network for the UrlPerformance report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the UrlPerformance report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
| ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the UrlPerformance report. |
| ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the UrlPerformance report. |
| ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the UrlPerformance report. |
| Date | Date | Segment | Day | Day for the UrlPerformance report. |
| DayOfWeek | String | Segment | Day Of Week | Day Of Week for the UrlPerformance report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
| Device | String | Segment | Device | Device for the UrlPerformance report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
| ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the UrlPerformance report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
| IsAutoOptimized | String | Segment | Targeting Mode | Targeting Mode for the UrlPerformance report.
The allowed values are TRUE, FALSE. |
| Month | String | Segment | Month | Month for the UrlPerformance report. |
| MonthOfYear | String | Segment | Month Of Year | Month Of Year for the UrlPerformance report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
| Quarter | String | Segment | Quarter | Quarter for the UrlPerformance report. |
| Week | String | Segment | Week | Week for the UrlPerformance report. |
| Year | Integer | Segment | Year | Year for the UrlPerformance report. |
| ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the UrlPerformance report. |
| ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the UrlPerformance report. |
| ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the UrlPerformance report. |
| ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the UrlPerformance report. |
| ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the UrlPerformance report. |
| ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the UrlPerformance report. |
| ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the UrlPerformance report. |
| AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the UrlPerformance report. |
| AllConversions | Double | Metric | All Conv | All Conv for the UrlPerformance report. |
| AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the UrlPerformance report. |
| AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the UrlPerformance report. |
| AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the UrlPerformance report. |
| AverageCpe | Double | Metric | Avg CPE | Avg CPE for the UrlPerformance report. |
| AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the UrlPerformance report. |
| AverageCpv | Double | Metric | Avg CPV | Avg CPV for the UrlPerformance report. |
| Clicks | Long | Metric | Clicks | Clicks for the UrlPerformance report. |
| ConversionRate | Double | Metric | Conv Rate | Conv Rate for the UrlPerformance report. |
| Conversions | Double | Metric | Conversions | Conversions for the UrlPerformance report. |
| ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the UrlPerformance report. |
| Cost | Decimal | Metric | Cost | Cost for the UrlPerformance report. |
| CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the UrlPerformance report. |
| CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the UrlPerformance report. |
| CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the UrlPerformance report. |
| Ctr | Double | Metric | CTR | CTR for the UrlPerformance report. |
| EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the UrlPerformance report. |
| Engagements | Long | Metric | Engagements | Engagements for the UrlPerformance report. |
| Impressions | Long | Metric | Impressions | Impressions for the UrlPerformance report. |
| InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the UrlPerformance report. |
| Interactions | Long | Metric | Interactions | Interactions for the UrlPerformance report. |
| InteractionTypes | String | Metric | Interaction Types | Interaction Types for the UrlPerformance report. |
| ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the UrlPerformance report. |
| ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the UrlPerformance report. |
| VideoQuartile100Rate | Double | Metric | Video Played To 100Percent | Video Played To 100Percent for the UrlPerformance report. |
| VideoQuartile25Rate | Double | Metric | Video Played To 25Percent | Video Played To 25Percent for the UrlPerformance report. |
| VideoQuartile50Rate | Double | Metric | Video Played To 50Percent | Video Played To 50Percent for the UrlPerformance report. |
| VideoQuartile75Rate | Double | Metric | Video Played To 75Percent | Video Played To 75Percent for the UrlPerformance report. |
| VideoViewRate | Double | Metric | View Rate | View Rate for the UrlPerformance report. |
| VideoViews | Long | Metric | Views | Views for the UrlPerformance report. |
| ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the UrlPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
| EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |