BiddingStrategy

The bidding strategy referenced in the query.

Table Specific Information

Select

Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.

Columns

Name	Type	Description
BiddingStrategyCampaignCount	Long	BiddingStrategyCampaignCount column for table BiddingStrategy
BiddingStrategyEnhancedCpc	String	BiddingStrategyEnhancedCpc column for table BiddingStrategy
BiddingStrategyId	Long	BiddingStrategyId column for table BiddingStrategy
BiddingStrategyName	String	BiddingStrategyName column for table BiddingStrategy
BiddingStrategyNonRemovedCampaignCount	Long	BiddingStrategyNonRemovedCampaignCount column for table BiddingStrategy
BiddingStrategyResourceName	String	BiddingStrategyResourceName column for table BiddingStrategy
BiddingStrategyStatus	String	BiddingStrategyStatus column for table BiddingStrategy
BiddingStrategyTargetCpaCpcBidCeilingMicros	Long	BiddingStrategyTargetCpaCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetCpaCpcBidFloorMicros	Long	BiddingStrategyTargetCpaCpcBidFloorMicros column for table BiddingStrategy
BiddingStrategyTargetCpaTargetCpaMicros	Long	BiddingStrategyTargetCpaTargetCpaMicros column for table BiddingStrategy
BiddingStrategyTargetImpressionShareCpcBidCeilingMicros	Long	BiddingStrategyTargetImpressionShareCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetImpressionShareLocation	String	BiddingStrategyTargetImpressionShareLocation column for table BiddingStrategy
BiddingStrategyTargetImpressionShareLocationFractionMicros	Long	BiddingStrategyTargetImpressionShareLocationFractionMicros column for table BiddingStrategy
BiddingStrategyTargetRoasCpcBidCeilingMicros	Long	BiddingStrategyTargetRoasCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetRoasCpcBidFloorMicros	Long	BiddingStrategyTargetRoasCpcBidFloorMicros column for table BiddingStrategy
BiddingStrategyTargetRoasTargetRoas	Double	BiddingStrategyTargetRoasTargetRoas column for table BiddingStrategy
BiddingStrategyTargetSpendCpcBidCeilingMicros	Long	BiddingStrategyTargetSpendCpcBidCeilingMicros column for table BiddingStrategy
BiddingStrategyTargetSpendTargetSpendMicros	Long	BiddingStrategyTargetSpendTargetSpendMicros column for table BiddingStrategy
BiddingStrategyType	String	BiddingStrategyType column for table BiddingStrategy
CustomerId	Long	CustomerId column for table BiddingStrategy.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
ManagerId	Long	Id of the manager account on behalf of which you are requesting customer data.