DemographicGenderReport

Retrieves Demographics UserGender data.

Select

The adapter uses the Google Analytics API to process WHERE clause conditions built with the following columns and operators:

  • PropertyId supports the '=' operator.
  • UserGender supports the '=' operator.
  • Date supports the '=,>=,<=,<,>' operators.

For example, the following queries are processed server-side:

SELECT * FROM DemographicGenderReport WHERE PropertyId = 342020667
SELECT * FROM DemographicGenderReport WHERE UserGender = 'Female' 
SELECT * FROM DemographicGenderReport WHERE Date = '01/01/2022' 
SELECT * FROM DemographicGenderReport WHERE PropertyId = 342020667 AND Date = '01/01/2022' AND UserGender = 'Female'
SELECT * FROM DemographicGenderReport WHERE Date >= '01/01/2022' AND <= '01/05/2023'
SELECT * FROM DemographicGenderReport WHERE Date >= '01/01/2022'
SELECT * FROM DemographicGenderReport WHERE Date <= '01/01/2022'
SELECT * FROM DemographicGenderReport WHERE Date >  '01/01/2022'
SELECT * FROM DemographicGenderReport WHERE Date < '01/01/2022'
The rest of the filter is executed client-side in the adapter.

Columns

Name TypeDimensionDefaultMetricDefaultDimensionDescription
UserGender StringTrue True User gender.
Date DateTrue True The date of the session formatted as YYYYMMDD.
Conversions IntegerFalse True The count of conversion events.
EngagementRate DecimalFalse True The percentage of engaged sessions.
EngagedSessions IntegerFalse True The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
NewUsers IntegerFalse True The number of users who interacted with the site or launched the app for the first time.
TotalRevenue IntegerFalse True The sum of revenue from purchases, subscriptions, and advertising.
TotalUsers IntegerFalse True The total number of users.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
PropertyId StringProperty ID value to be used when querying this table.