CONVERT_TO
This is a function for converting a text string in the database's encoding to a bytea string in the specified encoding.
Syntax
convert_to ( string text, dest_encoding name ) → bytea
Remarks
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An ERROR is raised if the destination encoding is not compatible with the database encoding, or the provided string contains an invalid byte sequence for the destination encoding.
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CONVERT_FROM provides the equivalent functionality for converting a bytea string containing text from the specified encoding to the database's encoding.
Example
SELECT convert_to('sample_text', 'UTF8')
Returns the binary value 73616d706c655f74657874.