To track your app events in Google Analytics, define the appEvent tag in your Google Tag Manager account. This tag requires that you define its properties as well as the macros and rules it relies on.

Table 1. Tag Definition

Property	Value
Tag Name	appEvent
Tag Type	Universal Analytics
Tracking ID	{{gaProperty}}
Track Type	Event

Table 2. MacrosEach of the following event tracking parameters has a macro defined for it, with the specified names.

Event tracking parameter	Macro name	Macro type	Data layer variable name
Event Category	{{appEventCategory}}	Data layer variable	{{appEventCategory}}
Event Action	{{appEventAction}}	Data layer variable	{{appEventAction}}
Event Label	{{appEventLabel}}	Data layer variable	{{appEventLabel}}
Event Value	{{appEventValue}}	Data layer variable	{{appEventValue}}
Application Version	{{appVersion}}	Data layer variable	{{appVersion}}
Tracking ID	{{gaProperty}}	Data layer variable	{{gaProperty}}

Table 3. RulesThe following rule is associated with the tag appEvent.

Rule Name	Description
appEventRule	{{event}} equals appEvent