Google Analytics tag: appEvent

To track your app events in Google Analytics, define the appEvent tag in your Google Tag Manager account. This tag requires that you define its properties as well as the macros and rules it relies on.

Tag Definition
Property Value
Tag Name appEvent
Tag Type Universal Analytics
Tracking ID {{gaProperty}}
Track Type Event
Macros. Each of the following event tracking parameters has a macro defined for it, with the specified names.
Event tracking parameter Macro name Macro type Data layer variable name
Event Category {{appEventCategory}} Data layer variable {{appEventCategory}}
Event Action {{appEventAction}} Data layer variable {{appEventAction}}
Event Label {{appEventLabel}} Data layer variable {{appEventLabel}}
Event Value {{appEventValue}} Data layer variable {{appEventValue}}
Application Version {{appVersion}} Data layer variable {{appVersion}}
Tracking ID {{gaProperty}} Data layer variable {{gaProperty}}
Rules. The following rule is associated with the tag appEvent.
Rule Name Description
appEventRule {{event}} equals appEvent
Related reference