Google Analytics tag: openScreen

To track screen access in Google Analytics, define the openScreen tag in your Google Tag Manager account. This tag requires that you define its properties as well as the macros and rules it relies on.

Tag Definition
Property Value
Tag Name openScreen
Tag Type Universal Analytics
Tracking ID {{gaProperty}}
Track Type App view
Macros. Each of the following timing tracking parameters has a macro defined for it, with the specified names.
Event tracking parameter Macro name Macro type Data layer variable name
Screen Name {{screenName}} Data layer variable {{appTimingCategory}}
Timing Variable {{appTimingVar}} Data layer variable {{appTimingVar}}
Timing Value {{appTimingValue}} Data layer variable {{appTimingValue}}
Timing Label {{appTimingLabel}} Data layer variable {{appTimingLabel}}
Application Version {{appVersion}} Data layer variable {{appVersion}}
Tracking ID {{gaProperty}} Data layer variable {{gaProperty}}
Rules. The following rule is associated with the tag openScreen.
Rule Name Description
openScreenRule {{event}} equals openScreen
Related reference