Google Analytics tag: appEvent

To track your app events in Google Analytics, define the appEvent tag in your Google Tag Manager account. This tag requires that you define its properties as well as the macros and rules it relies on.

Tag Definition
Property	Value
Tag Name	`appEvent`
Tag Type	`Universal Analytics`
Tracking ID	`{{gaProperty}}`
Track Type	`Event`

Macros. Each of the following event tracking parameters has a macro defined for it, with the specified names.
Event tracking parameter	Macro name	Macro type	Data layer variable name
Event Category	`{{appEventCategory}}`	Data layer variable	`{{appEventCategory}}`
Event Action	`{{appEventAction}}`	Data layer variable	`{{appEventAction}}`
Event Label	`{{appEventLabel}}`	Data layer variable	`{{appEventLabel}}`
Application Version	`{{appVersion}}`	Data layer variable	`{{appVersion}}`
Tracking ID	`{{gaProperty}}`	Data layer variable	`{{gaProperty}}`

Rules. The following rule is associated with the tag `appEvent`.
Rule Name	Description
`appEventRule`	`{{event}}` equals `appEvent`