Google Analytics tag: openScreen

To track screen access in Google Analytics, define the openScreen tag in your Google Tag Manager account. This tag requires that you define its properties as well as the macros and rules it relies on.

Tag Definition
Property	Value
Tag Name	`openScreen`
Tag Type	`Universal Analytics`
Tracking ID	`{{gaProperty}}`
Track Type	`App view`

Macros. Each of the following timing tracking parameters has a macro defined for it, with the specified names.
Event tracking parameter	Macro name	Macro type	Data layer variable name
Screen Name	`{{screenName}}`	Data layer variable	`{{appTimingCategory}}`
Timing Variable	`{{appTimingVar}}`	Data layer variable	`{{appTimingVar}}`
Timing Value	`{{appTimingValue}}`	Data layer variable	`{{appTimingValue}}`
Timing Label	`{{appTimingLabel}}`	Data layer variable	`{{appTimingLabel}}`
Application Version	`{{appVersion}}`	Data layer variable	`{{appVersion}}`
Tracking ID	`{{gaProperty}}`	Data layer variable	`{{gaProperty}}`

Rules. The following rule is associated with the tag `openScreen`.
Rule Name	Description
`openScreenRule`	`{{event}}` equals `openScreen`