Tiers
If you have implemented tiers in your loyalty program, you can use them to target customers who belong to each tier.
Tiers define segments of the loyalty program membership. For example, you can use point accruals as the criteria for tier membership. Then you can target customers to a tier based on the points they have accrued.
You can use the Reward software to evaluate customers for their tier memberships every night. A change in a customer's tier level may not take place until 36 to 48 hours after Reward receives the transaction data file that qualifies the customer for a tier-change.
Example of Tiers
You can have three tiers: base, silver, and gold. Everyone who signs up is in the base tier. Customers who accrue 200 points qualify for the silver tier. Customers who accrue 400 points qualify for the gold tier. The decision to implement tiers is one of the basic program design decisions that a company typically considers when setting up its loyalty program.