Locations Overview

Marketers can use geolocations to define a customer profile based on proximity to store locations.

The following is a geolocation use case:

A marketer sets up a shopper profile that includes geolocation targeting with a radius of 50 feet around each retail store location. When a customer comes within the defined radius, offers and messages that use the customer profile are instantly delivered to the customer's smartphone. The customer visits the nearby retail location and takes advantage of the offer that was just presented on their GPS-enabled smartphone.