Web Analytics Data Use Case
TIBCO Reward can now accept data from web analytics companies: data such as product browsing history and cart abandonment files.
To use this data in TIBCO Reward's Generic Event framework, the client sets up the events they want to track, both by defining the event in the CRMS, and by completing the necessary data integration set up and the required setups work with the selected web analytics vendor.
The client sets up data feeds from their web analytics system to TIBCO Reward, working with TIBCO Reward and their analytics partner to ensure that any necessary file transforms are set up. TIBCO Reward accepts data in xml format that follows our published format as standard operating procedure. However, TIBCO Reward can also perform file transformation for clients who require it. Contact your TIBCO Reward account representative for information about file transforms.