Features and Benefits

Clients use TIBCO Reward to build and strengthen customer relationships in several distinct ways, including:

  • loyalty programs
  • targeted customer email
  • campaign management
  • relationship marketing

Each of these avenues is defined below.

Loyalty Program:

  • Rewards customers with points and other retention-oriented incentives.
  • Manages accruals, redemptions, reward catalogs, customer tiers, rules-based promotional offers, and includes support email and a customer service application.
  • Includes campaign and support email messaging.

Email:

  • A full email service provider platform for developing and delivering targeted, relevant messages to whomever you want, whenever you want.
  • Leverages the available customer database for improved targeting and personalization.
  • Includes deliverability reporting, personalization, WYSIWYG editor, event-based messaging, optimized delivery by ISP, and more.

Campaign Management:

  • Generates and helps manage highly targeted and automated campaigns based on your transaction, demographic, and preference data.
  • A dynamic customer profiling system triggers messages as customers change their behavior.

Relationship Marketing:

  • Applies dynamic targeting to promotions and incentives to ensure relevance and avoid fraud.
  • Includes a collection of smaller applications including site personalization, clubs, refer a friend, hosted account management, questionnaires, and real-time cart integration.

For more information about TIBCO Reward’s features and benefits, see our website, www.loyaltylab.com.