Importing Event History

Just as clients can, during their on-boarding process, import up to two years of past transactions for use in profiling, clients can also import past event history that enables you to start event- based profiling from the beginning. For example, clients can import product reviews completed in the past six month along with product and customer information.

Note that while transaction file imports can be used to create customer records, event file imports cannot create or update customer accounts. To allow for matching the imported event data, a client's Generic Event import file must use the same customer identifier present in the Transaction import file, such as the customer email address or the registered card. When TIBCO Reward receives event data, it's processes will check whether the customer exists. If customer does not exist, the record will fail.

In the most common scenario, the Generic Event import file includes the subject's email address. This is true if the client has already populated the customer data in the TIBCO Reward system and provided email. In another viable scenario, both the Transaction file and Generic Event file would use the Retailer Shopper ID as the identifier.