Store File Import Use Cases
Importing all the store locations allows you to implement the following scenarios:
- Create store and channel-specific offers that are redeemable only in selected stores/channels.
- Segment customers based on their proximity to a store (for example, location within a 25-mile radius based on zip code).
- View sale and transaction data based on stores or channels and compare store performance for members of the loyalty program vs. non-members
Detailed Use Case
The client is a national retail chain that employs both nation-wide and local marketing initiatives. In this case, the client wants to create an offer that is exclusive to stores in the San Francisco area.
Using the CRMS, the client creates an offer that gives double points on purchases in the stores in the San Francisco area. This means that only transactions that take place at the selected stores will be eligible for the award. In addition, the client targets the offers only to customers located in the vicinity of the stores.
To implement this scenario, the following data integration is required:
This same use case applies to retailers that operate through multiple channels, for example, through both e-commerce and physical store locations. In order to compare channel performance, store integration is required.