General Description
The Reward file lists Rewards and Customer Award and Reward information for:
- customers who have earned rewards, either by converting existing points into rewards catalog items, or as the result of automated point conversion
- customers who have earned rewards by meeting the requirements of an offer excluding points.
When designing the loyalty program, clients must select a mechanism to convert points into rewards. TIBCO Reward offers the following two options:
- Shoppers’ points are automatically converted into rewards eligibility (that is, rewards data) based on a point threshold, and a set of this rewards data is generated and delivered in the Reward file for all of the shoppers who meet reward conversion criteria. These criteria are defined during the onboarding process.
- Customers spend their points (“burn points”) by trading them for rewards from a rewards catalog. These rewards are recorded in the reward file for all of the shoppers who completed reward selections.
- The automatic point conversion occurs on a weekly basis.
- The reward file is made available for downloading once a week.
The reward file includes the rewards obtained by meeting loyalty program criteria as well as awards that were the direct result of offers, such as those given for bonuses and sweepstakes entries. If your company implemented its TIBCO Reward program prior to May 2007, your reward file may include awards obtained by meeting award program criteria. Contact your TIBCO Reward Account Management representative for more information.
Initial Implementation Notes
Use of this data file is optional. For additional information about data integration, contact your TIBCO Reward Account Management representative.