Objects and the API

In database modeling, an entity represents a discrete object. In this document, the two terms, entity and object, are nearly equivalent. You can use the API to perform query, insert, update, and delete operations on select Entities. Entities are representations of your company’s data. Entity attributes represent fields in those entities, and client applications set or retrieve data values via these operations. For example, customers are represented by a Shopper Entity, and a Shopper Entity has attributes (fields) representing First Name, Last Name, Phone Number, Email Address, Customer Tier, Point Balance, etc.