File Usage Guidelines, Data Elements and Formats

Purpose and Usage

The Store ID is used to identify each store and to match the store to transactions included in transaction files. This is necessary for offer redemptions. In order for this to work correctly, you need to make sure that the store ID provided in this file matches the store ID values provided in the transaction file.

To use store-based targeting, you must provide postal codes in the store files and you must provide postal code information for customers.

The store file is also required if you want to report on store performance.