Profile Filters

Profiles are composed of one to many filters, and they are often composed of multiple filters that are used in concert with each other. A multi-filter profile includes more conditions and has the potential to represent a more specific segment.

When you create a new profile or edit an existing target profile, you must select and define the filter that this profile might use. When setting up a filter, click +Add Filter and the list of all the available filters is displayed. Each filter has several subfilters detailed in the following section.