New and Updated Customer Export File Use Cases
Use Case 1: Client wants up-to-date Customer Point Balance
The client needs to know the customer point balance (for segmentation, analysis, and/or support purposes outside of the TIBCO Reward system). Using the New and Updated Customer Export File, the client receives daily updates and can update their customer point balance every time there is a change.
Use Case 2: Customer Export file with Custom Attributes
The client has set up in the CRMS a custom attribute to collect its customers' birthday data. Customers' birthdays are collected during their sign up process, which is hosted by Reward.
The New and Updated Customer Export File provides customer data and custom attribute data for new and updated customers, including data collected during signups.
Use Case 3: Customer export file is needed when TIBCO Reward sends email
If TIBCO Reward sends any email on behalf of the client, it is important for the client to use the data in this file to update their opt-out list. Even when TIBCO Reward does not host the opt-out page, opt outs are still automatically processed based on hard or soft bounces and feedback loop. For this reason, it is important for the client to use the data in the New and Updated Customer Export file to keep the opt-out list up-to-date.