Fixed Filter

You can use lists filter to target customers who are members of one or more lists. With this filter you can target customers who are included in lists already existing in the database or lists imported from external sources. (Refer to Lists for information about creating and importing lists.)

Note: The lists filter is only available to clients who are implemented on the real-time-enabled platform. For more information, contact your account manager. When targeting multiple lists, customers who are in one or more lists are targeted.

Customer target list vs. Profile filter list

  • When setting customer targeting for an offer, you have the ability to include any number of customer profiles and lists. Members who are included in the customer profiles or lists become eligible for such targeted offers. This is because the relationship between the lists and/or profiles is an OR statement.
  • While targeting using the list filter of a customer profile, you can also use the lists combined with other targeting filters of the profile. The intended target has to be a member of the list and must meet the other profile criteria such as past purchase, and so on. This is because the relationship between customer profile filters is an AND statement.