About Lists

A target list is a flat file containing a specific set of customers used for targeting email communications. Such lists are composed of customer email addresses that are stored in your Reward customer database. These lists are managed by CRMS, and are listed in the Target > Customer Lists page. A valid target list consists of a list of valid email addresses, and must contain at least one such address.

Target lists are used as address lists for emails sent by a CRMS email communication. CRMS target lists are equivalent to the email lists that are used in e-commerce marketing.

Unlike CRMS Profiles, which dynamically define a population segment that can be used to target communications, target lists are static. In CRMS, a Target list is still treated as a flat file containing a specific set of customers, but after the target list is assigned a unique ID in CRMS, that CRMS list of customers cannot be edited. To change the content of a list, you must use it to create a new list and give it a new name.